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Verifying Your Google Search Console Account

May 3, 2021

Verifying Your Google Search Console Account (Formally Known as Google Webmaster Tools) Google Search Console, formally known as Google Webmaster Tools,  is a free service ...

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Which E-Commerce Platform Is For You? Magento, Shopify or WooCommerce

August 26, 2020

A myriad of businesses are moving to e-commerce. An instrumental stage in this exciting evolution of a business is choosing which e-commerce platform to use. Three ...

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The CRTC’s Spam Overreach

January 13, 2019

This article was first published by the Financial Post on December 13, 2018. Andrew Schiestel is the president at tbk Creative and founder of Lighten ...

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The State of Digital Privacy & Anti-Spam in Canada

July 5, 2018

In the last year, there’s been much activity and framework evolutionary discussions in regards to privacy and anti-spam laws in Canada. To keep you in ...

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How to Better Canada’s Digital Economy (CASL)

December 5, 2017

How to Better Canada’s Digital Economy – Improving Canada’s Anti-Spam Legislation (An Open Letter) Editor's Note: This letter is a carbon copy of the official ...

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How To Run A Twitter Contest

July 3, 2017

As an account manager at tbk Creative, Kylie McConnell has coordinated award-winning digital marketing campaigns for brands like Jiffy Lube® Ontario (59 stores), Beverley Hills Home Improvements, ...

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Hopelessly Preparing for the Cessation of CASL’s Transitional Provision

May 16, 2017

Andrew Schiestel is the president at tbk Creative, a co-founder of AODA Online, and is the founder of #LightenCASL. Andrew@tbkCreative.com. Editor's Note: Since the writing ...

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What Is Native Advertising?

March 21, 2017

Native Advertising Is All Around Us on Websites and You Might Not Even Know It. Native advertising is a form of paid media where the ...

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The Flaw With CASL’s Provision That Governs Referrals: Schiestel

March 8, 2017

Last month, as part of some research for an article, I focussed on CASL’s provision that governs business referrals to make sure I accurately represented ...

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How to Increase Your Online Contest’s Conversion Rate

February 27, 2017

In 2015, tbk Creative ran an online sweepstakes for Beverley Hills Home Improvements, a 41-year-old window and door dealer with four showroom locations. Depicted Above: ...

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