Conversion, Retention, Clarity.
One Day = Multiple Assets.
Videos built for how your audience buys.
Strategic content for better results.
All from one shoot.
Showcase your product with buyer-focused creative.
Justine Zavitz, Vice President, Zavitz Insurance and Wealth
Getting views is just the start. We build videos that move people to act — whether that’s clicking, buying, or trusting your brand. If your goal is leads, clarity, or credibility, we design every frame to deliver.
Say online video helps them discover new brands or products.
Of shoppers have purchased products after discovering them through video.
Of internet users look for videos related to a product or service before visiting a store.
more engagement than text and image content combined
increase in conversions when landing pages include video
Of viewers say video helps them better understand a product or service.
A video strategist helps businesses plan, create, and distribute video content that aligns with marketing goals. This includes audience targeting, messaging, production planning, and performance analysis to ensure every video drives ROI.
A strong video strategy improves brand awareness by delivering consistent, targeted messaging across channels like YouTube, social media, and your website. Videos increase visibility in search results, social feeds, and email campaigns.
A videographer focuses on filming and editing content. A video strategist develops the big-picture plan—what to say, who to target, where to publish, and how to measure results. Both roles are important, but strategy ensures videos achieve business goals.
To create a video marketing strategy:
Define your business goals (e.g. lead gen, awareness)
Identify your target audience
Choose video types (brand, testimonial, product, etc.)
Plan distribution channels
Set KPIs and tracking methods
Strategy fees vary, but a smart video strategy saves time, avoids wasted content, and delivers better ROI. It’s worth it because it guides content with purpose—turning video from a nice-to-have into a business growth engine.
Video ROI is measured using:
Views and watch time
Click-through rates (CTR)
Lead and sales conversions
Engagement (likes, comments, shares)
At tbk, we tie metrics to specific business goals to track real impact.
Great video can be sliced into clips, quotes, reels, blog embeds, email content, and more. A single shoot can generate weeks of content across platforms. This multiplies impact without multiplying cost.
A video strategy agency brings expertise in planning, scripting, content repurposing, and performance optimization. This leads to better ROI, faster production timelines, and content that’s tailored to your business and audience.
tbk builds and maintains enterprise-ready platforms and sophisticated marketing programs that lead brands to their next. Our award-winning, full-service agency creates industry-leading websites, revenue-generating marketing strategies, and custom software solutions to help businesses successfully compete and grow.
Client Retention Rate
of Media Managed Per Year
Uptime for All Managed Websites
Websites & Platforms Built
International Web & Digital Marketing Awards
Top Web Design Provider in London, ON (Consumer Choice Award)
