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Securing Better Futures with Better Marketing

A tbk Case Study

When Barbara Legate, a well-known London lawyer, decided to start a new law firm, she turned to tbk to establish a new brand identity. Our agency translated decades of legal experience into a fresh brand, SEO-optimized website, and digital campaign that made the firm easy to find. Through a robust marketing strategy, tbk positioned the law firm as kindhearted and trustworthy, opening doors to help injured people find brighter futures.

About Legate Injury Lawyers

With 40 years of focused experience, Legate Injury Lawyers has helped hundreds of individuals see beyond their current circumstances and improve their lives—pairing compensation with compassion. The law firm specializes in medical malpractice and personal injury, advocating on behalf of injured individuals, protecting their privacy, and championing for the best possible future.

A Robust Brand Awareness Strategy

tbk knew it would take multiple touch points for the new law firm to become recognized across Ontario. Armed with new branding and the firm’s ethos, Legate Injury Lawyers made its debut in more ways than one: thorough online channels like email, social media, and paid digital advertising and through offline channels such as billboards and magazine ads.

Helping More Injured People Secure Brighter Futures

The new website, branding, and integrated advertising campaign is helping Legate Injury Lawyers connect with people who need their services. Six months after the website launch, they are seeing a 3.14% conversion rate as people reach out to the law firm for assistance. Organic users are spending nearly 20% more time on their website compared to other law firm websites in Ontario.

As a boutique law firm that focuses on medical negligence and general personal injury law, Legate Injury Lawyers wants high-quality web and phone intake inquiries—not thousands of leads that aren’t a good fit for the firm. Dustin Soares, Director of Operations at Legate Injury Lawyers, explains that “this is exactly what we got and continue to get through tbk’s strategic digital advertising efforts.”

Uncovering the Law Firm’s Why

Core messaging and professional copywriting was another way in which tbk helped Legate Injury Lawyers unveil its new brand. Thorough a series of discovery calls, our agency worked to uncover the law firm’s mission, vision, and values—and bring those to the forefront. The firm understands the emotional weight of medical malpractice and personal injuries, especially those involving children. We positioned the firm as empathetic and available, but uncompromising in their fighting for justice and brighter futures.

The New Face of Legate Injury Lawyers

tbk introduced the new law firm to Ontario without losing the value of the Legate namesake. Our design team was careful to select warm, welcoming colours to soften what can be an intimidating industry. The custom font and illustrations are unique, differentiating Legate Injury Lawyers from other law firms.

Our new website coupled with tbk’s targeted—yet non-invasive—digital marketing strategy is helping our law firm receive high-quality intake inquiries.

There is a very specific target audience we need to reach in order to retain clients and generate business. Each digital marketing campaign is created to specifically target individuals who are looking for the services we provide: Medical Negligence and Personal Injury Law. This directly results in connecting our firm with the people who need us most.

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Melissa McInerney, CEO

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