For over half a century, Daybar has been innovating to create a higher standard for the doors and frames people use every day. Despite their products being a necessary part of countless construction projects, Daybar was missing opportunities to grow their business. Their marketing materials—including an outdated website—weren’t adequately showcasing their brand and expertise.
So, Daybar called in the marketing professionals at tbk for a much-needed brand refresh.
Since 1964, Daybar has been manufacturing fire-rated steel doors and frames. You’ll find them in buildings across North America and abroad—in everything from commercial, residential, industrial, and institutional installations.
tbk partnered with Daybar to establish a stronger brand presence that would attract the right buyers and grow their business.
After a thorough discovery process and SEO audit, tbk built a custom Webflow website for Daybar. Like Daybar’s products, the new website pairs modern aesthetics with timeless function. We worked to create new brand positioning and brought that messaging to life with 3D renders that show the inner workings of the doors (a key differentiator for Daybar).
To support sales growth, tbk also created modernized sell sheets for Daybar and designed a trade show booth.
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Our marketing-technology agency reimagined what was possible for this decades-old company. They now have newly-designed marketing assets and a powerful new website that appeals to architects and project managers—as well as search engines.
tbk conducted SEO research and wrote professional copy that included strategic keywords Daybar wanted to rank for on search engines. We were able to drastically improve their SEO. For example, Daybar used to rank in the 47th position on Google for the search term “Hollow metal door frames.” They now rank in the 12th position, moving up 35 positions and counting.
tbk is pleased to have helped Daybar raise the bar for its brand.
