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Designing a Beautiful, Functional Site that Lasts

A tbk Case Study

Imagine a public park with no waste bins. A long walking trail with no benches. A city centre with no bike rack. A university campus with no space for students to sit together outside.

What’s missing? Outdoor furniture and accessories. When these things are noticeably absent, people feel it—and Maglin quite rightly felt they were missing out on business opportunities.

Maglin has countless solutions for creative, modern urban design. However, their outdated website did not showcase their products in the best light. tbk created a new website for Maglin that is true to who they are, inspiring confidence and redefining what’s possible for outdoor spaces.

10,000+

resource file downloads

243%

average increase in Product Builder sessions

2,191

Quick Quotes completed

145%

increase in new users

About Maglin

Located in Woodstock, ON, Maglin is a site furniture company that believes placemaking can transform spaces into experiences. The company sells contemporary outdoor amenities that are aesthetically pleasing while durable enough to withstand all-season weather. From benches, bollards, bike racks, and receptacles to panels, planters, tables, and chairs, Maglin’s ready-made and custom offerings make any outdoor area stunning, welcoming, and sustainable.

Setting the Stage

Maglin approached tbk because of word-of-mouth recommendations that our agency could breathe new life into their website to increase revenue and improve brand perception. Our creative and technical teams worked together to deliver a visually pleasing and functional WordPress website for Maglin.

Marketing Services Provided by tbk

  • E-commerce WordPress website
  • Advanced product filtering
  • Multilingual website (English and French)
  • Build & Price feature
  • ERP real-time integration + e-Commerce foundation
  • Find My Rep locator

A Site to Behold

The new website has elevated Maglin’s brand to better showcase its many product lines. Content is well organized in the site navigation and features bold, improved visuals throughout.

Maglin’s new resource library “has been a great success.” Landscape architects, designers, city planners, urban design consultants, and contractors use it to access educational product information. Since the launch of the new website, people have downloaded over 10,000 files including environmental declarations, care and maintenance advice, and other helpful info that drives purchasing decisions.

Website visitors can now get a quick quote and create digital designs using Maglin’s 3D Product Builder, an interactive tool for real-time inspiration. Maglin has seen a 243% average increase in Product Builder sessions and received 2,191 Quick Quotes within a year of the website launch.

tbk also helped make Maglin’s social media platforms more engaging and added fun ways in which to profile employees on the website.

Love at First Site

Maglin’s leadership and marketing teams noted that tbk was “great to work with, always available, and very responsive.” tbk was “organized and diligent about meeting project milestones.”

Within one year of launching the website, Maglin has experienced a 145% increase in new website visitors, and 2,795 people have created accounts on the site.

tbk is proud to have designed and built a custom, future-proof website that will look as good tomorrow as it does today—just like Maglin’s outdoor furniture.

tbk delivered a website that exceeded our expectations.

Thanks to tbk’s team of experts, we now have a beautifully-designed, responsive, and mobile-friendly website that is miles ahead of what we had before. We wanted a digital home base that would communicate the style and personality of our brand and reflect our company’s position as an industry leader. tbk delivered a website that exceeded those expectations. Always accessible and knowledgeable, tbk has given us the tools and training to easily update and maintain our website and continue to offer a seamless customer experience.

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Melissa McInerney

CEO

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