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A Guide to Running a Successful Sweepstakes Contest

February 22, 2017

Last month, I received a Facebook message from the owner of a start-up IT services provider. For the sake of this article, I’ll change his ...

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A Guide to Running a Successful Sweepstakes Contest

February 8, 2017

A sweepstakes is a contest that a brand runs to collect consumer leads, and, subsequently, there are prizes to be won by one or more ...

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How SEO Impacts UX

November 25, 2016

This post is a recap of a Ladies that UX presentation, given by Michael Ramsey (tbk Creative’s VP Digital), at tbk Creative’s office on October ...

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Why CASL is Bad for Canada’s Economy and How to Lighten It

October 11, 2016

Canada’s Anti-Spam Legislation (CASL) is anti-competitive for our Canadian businesses and it’s a large thorn in Canada’s dream of developing a world-leading ‘digital economy’. CASL ...

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LinkedIn Advertising: Are You Missing Out?

September 4, 2016

If you read my first blog article that discussed the most popular social media advertising platforms, you would have heard about LinkedIn and the different ...

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The Jeopardy! in Canada’s privacy laws.

August 18, 2016

Editor's note: This article first appeared in the Financial Post on August 16, 2016. Jeopardy! wouldn’t have reached consent, nor could it apply any of ...

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Bounce Rate: What it is and Why a High One is not Always Cause for Concern

July 27, 2016

As a business that operates a website, you should absolutely have Google Analytics enabled on your website. If you don’t, please head to this great ...

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Get in the Know: The Most Popular Social Media Advertising Products Available

June 27, 2016

It’s common knowledge that any organization can—and should—set up free social media accounts to start organically reaching individuals without spending a dime. So, that’s all ...

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How to Lighten the Canadian Anti-Spam Law

May 12, 2016

On April 27, 2016, I served on the speaker panel at the London Chamber of Commerce's Digital Privacy event alongside business lawyer at Harrison Pensa ...

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What is the Difference Between Microdata, Schema Markup, and Rich Snippets?

May 10, 2016

Microdata, Schema Markup, and Rich Snippets Work Together to Provide a Better Search Experience for the User. If you’re in marketing, you may see the ...

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