Last month, I received a Facebook message from the owner of a start-up IT services provider. For the sake of this article, I’ll change his ...
A sweepstakes is a contest that a brand runs to collect consumer leads, and, subsequently, there are prizes to be won by one or more ...
This post is a recap of a Ladies that UX presentation, given by Michael Ramsey (tbk Creative’s VP Digital), at tbk Creative’s office on October ...
Canada’s Anti-Spam Legislation (CASL) is anti-competitive for our Canadian businesses and it’s a large thorn in Canada’s dream of developing a world-leading ‘digital economy’. CASL ...
If you read my first blog article that discussed the most popular social media advertising platforms, you would have heard about LinkedIn and the different ...
Editor's note: This article first appeared in the Financial Post on August 16, 2016. Jeopardy! wouldn’t have reached consent, nor could it apply any of ...
As a business that operates a website, you should absolutely have Google Analytics enabled on your website. If you don’t, please head to this great ...
It’s common knowledge that any organization can—and should—set up free social media accounts to start organically reaching individuals without spending a dime. So, that’s all ...
On April 27, 2016, I served on the speaker panel at the London Chamber of Commerce's Digital Privacy event alongside business lawyer at Harrison Pensa ...
Microdata, Schema Markup, and Rich Snippets Work Together to Provide a Better Search Experience for the User. If you’re in marketing, you may see the ...
