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What Is Native Advertising?

March 21, 2017

Native Advertising Is All Around Us on Websites and You Might Not Even Know It. Native advertising is a form of paid media where the ...

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The Flaw With CASL’s Provision That Governs Referrals: Schiestel

March 8, 2017

Last month, as part of some research for an article, I focussed on CASL’s provision that governs business referrals to make sure I accurately represented ...

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How to Increase Your Online Contest’s Conversion Rate

February 27, 2017

In 2015, tbk Creative ran an online sweepstakes for Beverley Hills Home Improvements, a 41-year-old window and door dealer with four showroom locations. Depicted Above: ...

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A Guide to Running a Successful Sweepstakes Contest

February 22, 2017

Last month, I received a Facebook message from the owner of a start-up IT services provider. For the sake of this article, I’ll change his ...

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A Guide to Running a Successful Sweepstakes Contest

February 8, 2017

A sweepstakes is a contest that a brand runs to collect consumer leads, and, subsequently, there are prizes to be won by one or more ...

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How SEO Impacts UX

November 25, 2016

This post is a recap of a Ladies that UX presentation, given by Michael Ramsey (tbk Creative’s VP Digital), at tbk Creative’s office on October ...

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Why CASL is Bad for Canada’s Economy and How to Lighten It

October 11, 2016

Canada’s Anti-Spam Legislation (CASL) is anti-competitive for our Canadian businesses and it’s a large thorn in Canada’s dream of developing a world-leading ‘digital economy’. CASL ...

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LinkedIn Advertising: Are You Missing Out?

September 4, 2016

If you read my first blog article that discussed the most popular social media advertising platforms, you would have heard about LinkedIn and the different ...

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The Jeopardy! in Canada’s privacy laws.

August 18, 2016

Editor's note: This article first appeared in the Financial Post on August 16, 2016. Jeopardy! wouldn’t have reached consent, nor could it apply any of ...

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Bounce Rate: What it is and Why a High One is not Always Cause for Concern

July 27, 2016

As a business that operates a website, you should absolutely have Google Analytics enabled on your website. If you don’t, please head to this great ...

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