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LinkedIn Advertising: Are You Missing Out?

September 4, 2016

If you read my first blog article that discussed the most popular social media advertising platforms, you would have heard about LinkedIn and the different ...

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The Jeopardy! in Canada’s privacy laws.

August 18, 2016

Editor's note: This article first appeared in the Financial Post on August 16, 2016. Jeopardy! wouldn’t have reached consent, nor could it apply any of ...

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Bounce Rate: What it is and Why a High One is not Always Cause for Concern

July 27, 2016

As a business that operates a website, you should absolutely have Google Analytics enabled on your website. If you don’t, please head to this great ...

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Get in the Know: The Most Popular Social Media Advertising Products Available

June 27, 2016

It’s common knowledge that any organization can—and should—set up free social media accounts to start organically reaching individuals without spending a dime. So, that’s all ...

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What is the Difference Between Microdata, Schema Markup, and Rich Snippets?

May 10, 2016

Microdata, Schema Markup, and Rich Snippets Work Together to Provide a Better Search Experience for the User. If you’re in marketing, you may see the ...

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Some businesses not ready for Google’s incoming search algorithm change

February 8, 2016

(This article was first published by Andrew Schiestel of tbk Creative in The London Free Press on January 22, 2016) According to a BrightEdge study, organic ...

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What are the differences between a Mobile Website, a Responsive Website and a Mobile App?

February 3, 2016

Mobile Websites, Responsive Websites and Mobile Apps; which is best for my company? I field the question often when we’re in the early stages of ...

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How Do I Track SEO Goals In Google Analytics?

December 6, 2015

Editor’s Note: This article is written for a Marketing Director or CEO looking to better manage their marketing department or SEO team. Stay tuned for ...

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Take Ownership of Your Website Project with 6 Simple Guidelines

November 24, 2015

Have You Been Tasked With The Job Of Leading A Website Development Project? Don’t Panic. Follow These 6 Simple Guidelines To Have Your New Website ...

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