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Get in the Know: The Most Popular Social Media Advertising Products Available

June 27, 2016

It’s common knowledge that any organization can—and should—set up free social media accounts to start organically reaching individuals without spending a dime. So, that’s all ...

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How to Lighten the Canadian Anti-Spam Law

May 12, 2016

On April 27, 2016, I served on the speaker panel at the London Chamber of Commerce's Digital Privacy event alongside business lawyer at Harrison Pensa ...

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What is the Difference Between Microdata, Schema Markup, and Rich Snippets?

May 10, 2016

Microdata, Schema Markup, and Rich Snippets Work Together to Provide a Better Search Experience for the User. If you’re in marketing, you may see the ...

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Some businesses not ready for Google’s incoming search algorithm change

February 8, 2016

(This article was first published by Andrew Schiestel of tbk Creative in The London Free Press on January 22, 2016) According to a BrightEdge study, organic ...

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What are the differences between a Mobile Website, a Responsive Website and a Mobile App?

February 3, 2016

Mobile Websites, Responsive Websites and Mobile Apps; which is best for my company? I field the question often when we’re in the early stages of ...

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How Do I Track SEO Goals In Google Analytics?

December 6, 2015

Editor’s Note: This article is written for a Marketing Director or CEO looking to better manage their marketing department or SEO team. Stay tuned for ...

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Take Ownership of Your Website Project with 6 Simple Guidelines

November 24, 2015

Have You Been Tasked With The Job Of Leading A Website Development Project? Don’t Panic. Follow These 6 Simple Guidelines To Have Your New Website ...

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How Do I Track Organic Traffic Within Google Analytics?

October 29, 2015

SEO Management Series: How Do I Track Organic Traffic Within Google Analytics? Editor’s Note: This article is written for a Marketing Director or CEO who ...

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6 Reasons Why You Shouldn’t Google Your Own Ads

October 27, 2015

Not Clicking Isn’t Enough. Why Searching Your Ads Is Damaging Your AdWords Campaigns There are approximately 12 billion searches on Google each month. Advertising on Google ...

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