Online accessibility means websites, tools, and technologies are designed and developed so that people with disabilities can use them. Web accessibility is essentially inclusion. And what does that have to do with optimizing your website to rank well in search engine results? More than you may think!
Accessible, compliant websites allow all people accessing the internet to accomplish their goals. They help get people to the most relevant content related to their query, quickly and easily. And isn’t that what search engine optimization (SEO) is all about?
Want to rank higher in search results? Make your website accessible (to more than search engines). Learn more details about the interwovenness of SEO and web accessibility in this article.
Google is hesitant to explicitly state what is and isn’t a ranking factor. That’s because the algorithms it uses are complex and ever-evolving (just like the humans using their search engine!). Website accessibility hasn’t “officially” been confirmed by Google as a ranking factor, but there are many indicators that it contributes to improved search rankings.
There are clear overlaps between SEO best practices and web accessibility compliance. Want to rank higher in Google search results? Start by improving the accessibility and WCAG compliance of your website.
By taking proactive steps to improve your website’s accessibility and compliance, you’re simultaneously taking steps to improve your SEO. That means the content you put online can be more easily found and accessed by a larger audience of people. And who doesn’t want that?
Here are the top three areas to focus on in your quest to improve both SEO and web accessibility:
This is not an exhaustive list of elements that make your website accessible and compliant with the latest website accessibility standards (WCAG 2.1).
For a free website accessibility scan, please visit AODA Online.
Many best practices for a better user experience also increase accessibility to people using assistive technology to view websites. They allow search engine bots to crawl websites more efficiently, too.
A great user experience will keep users on your website longer, increasing dwell time and motivating more engagement. These actionable next steps can help you to reap a trifecta of rewards for UX, SEO, and web accessibility:
There are many benefits to businesses, search engines, and humans by making your website more accessible and inclusive. It can drastically improve user experience and get you on the first page of Google’s search engine.
Above all, proactively pursuing web accessibility is the right thing to do. Let us know if we can help guide you.