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Great People = Great Place to Work

December 7, 2023

The challenge employers face today is attracting and retaining top talent in a competitive job market. 

Several factors contribute to this issue, including a talent shortage, changing workforce expectations, increased competition, remote and hybrid work models, employee burnout and well-being, and technology and skills gap. 

The Great Place to Work award reflects the challenge we’ve solved here – attracting and retaining talent. Looking back on the last couple of years, we’d like to share how we’ve created an environment based on credibility, respect, fairness, pride and camaraderie because Great People = Great Place to Work.

Our commitment to our people is holistic, from personal well-being to professional growth, and we continue to offer initiatives that underscore our Great Place to Work distinction:

Promoting Autonomous Working and Self-Management
We champion autonomous working models, empower our team to manage their schedules effectively, and promote a healthy work-life balance. Rooted in flexibility and trust, this approach encourages productivity while honoring personal commitments.

Continued Focus on Employee-Centric Benefits
From our Paid Fridays Off in the Summer initiative, offering our team rejuvenating long weekends throughout July and August, to the Flexible Work Schedule (Root Hours) allowing for personalized working hours, we prioritize our employee well-being understanding our team members are productive at different times of the day.

Embracing a Hybrid Work Model
Blending remote work opportunities with in-person collaboration, we ensure team members can thrive in an environment conducive to innovation and inclusion, whether we’re at the office, or on Google Meet.

Commitment to Professional Development & Mentorship
We invest in our team member’s growth by facilitating support and time for professional development programs, and fostering a culture of continuous learning and self-actualization.

As a company, we do all that we can to offer the benefits and culture that talent is looking for. It’s our people – from developers to digital marketers – that create the positive environment where people want to stay. 

O.C. Tanner’s 2023 Global Culture Report found that 74% of survey respondents ranked camaraderie/relationship with team members as the most important aspect for nurturing belonging. 

You read that right – the most important aspect.

In the Great Place to Work Survey Results, tbk scored 93% in camaraderie – and this speaks to the team environment we continue to build.

With a sense of camaraderie comes a sense of goodwill, friendship, mutual trust and community, and this environment leads our team to: 

  • Enhanced collaboration
  • Motivation and engagement
  • Improved communication
  • Resilience through challenges
  • Attraction and retention of talent

Our sense of camaraderie is rooted within each and every one of us and we remain committed to sustaining this culture of excellence and innovation, while continually enhancing our team experience together.

While writing this post, we asked a handful of our team members to provide one-liners on what makes tbk a Great Place to Work and these were their responses:

When asked about tbk winning the Great Place to Work Award for the second year in a row, our Founder and CEO, Melissa McInerney said:

“When you feel trusted, great work flows. Trusted to have our clients’ best interests at heart, to deliver award-winning results, to support your teammates, to grow businesses. Thank you to our teammates for everything you do – for always showing up (even when it’s tough), for dreaming up the ground-breaking brands, websites and campaigns, for delivering code companies can trust and rely on, and for building unbreakable bonds all while delivering. Thanks for choosing tbk.”

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