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Digital Marketing Canada™ Ep. 3: Anthony Boyle of HRdownloads

October 30, 2014

On this episode 3 of Digital Marketing Canada™, I bring on Anthony Boyle, the President & CEO at HRdownloads.

HRdownloads is one of Canada’s fastest growing privately held companies, having ranked No. 32 on the Profit Magazine 2012 PROFIT HOT 50 list and No. 12 on the Canada Business Magazine 2014 PROFIT 500 list.

In a short 6 years, the company has:

  • Amassed over 7,700 corporate clients,
  • Has 80-100 employees
  • Did $9.3 million in revenue in its last fiscal year (up from $7.6 million the year before)

To generate this kind of trajectory-style growth, the company deploys many forms of marketing from:

  • Strategic partnerships
  • Content marketing,
  • A call centre,
  • Google Adwords,
  • Email marketing automation,
  • And more.

Listen in as Tony shares how the company uses the above methods and more to rapidly grow HRdownloads. Enjoy, and if you like the episode, please consider sharing it with those friends and peers who you know will also gain value from it.