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A Next Level, Game-Changing Athlete Portal

A tbk Case Study

A Website that Wasn’t Up to Par

Next Level U Sports is a small but ambitious company that’s in the business of helping athletes secure big success. They previously had an ecommerce Shopify website, but they weren’t happy with the functionality. Next Level U Sports needed a website architecture and custom portal that positioned athletes in the right light, allowing them to shine—and get recruited.


user growth


committed athletes





About Next Level U Sports

Next Level U Sports is the home of North America’s next level athletes. The organization is committed to improving athletes’ careers by providing collegiate scholarship opportunities to students in the U.S. and Canada. Next Level U Sports offers both individual and team exposure, helping young athletes get recruited to their dream school.

Scouting the Right Agency

Next Level U Sports wanted a better way to promote upcoming talent. Athletes pay to be prompted on their website, so they had a desire to put people and their athletic abilities at the forefront of their recruitment. They needed a secure login portal that athletes could easily access. tbk turned out to be the perfect marketing-technology partner to assist with the project.

tbk Services Provided

  • Custom Software Development
  • Customer Portal Solutions
  • Marketing Automation
  • E-Commerce Websites
  • Custom WordPress Websites
  • Strategy & Consulting

Committed to a Big Game

The team at tbk covered all the bases to successfully complete the custom website and portal for Next Level U Sports. We quarterbacked the project, running interference whenever a problem arose to ensure everything worked as it should. We made sure Next Level U Sports’ website was on its “A” game. Along the way, we built an incredibly strong relationship, like that of a coach and a star athlete.

Since launching its new web presence, Next Level U Sports has seen substantial growth in revenue and a 25% increase in new users. They have now partnered with two large, national brands in the golf and soccer space. Next Level U Sports is gearing up for more growth and will be adding new features to the website over time as we help them continue levelling up their brand.

We now have some of the best technology in sports recruiting. We have seen a 25% growth of users in a short period of time.

From the very first discovery meeting, our team at Next Level U Sports believed in the quality and professionalism of tbk—and they delivered. Our former platform was not user friendly; everything needed to be done manually. The vision that we created and the technology automations that were implemented were done so well that it has separated us in the industry. We now have some of the best technology in sports recruiting. As a result of our platform improvements, we have seen a 25% growth of users in a short period of time. We are very fortunate to work with tbk and we continue to develop our platform to improve our customer experience.

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Melissa McInerney, CEO

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