Today, tbk Creative was named one of Canada’s Fastest Growing Startups in the 14th Annual PROFIT HOT 50.
We’re pretty excited. Usually it’s our clients who are thrust into the spotlight for their marketing campaigns, and that’s the way we like it. But for a few short moments today, we’re honoured to step into the spotlight with them.
In the past 3 years we’ve focused only on growing the profits of our clients. It’s a core value of who we are. We aren’t about selling websites, campaigns or digital media. In all honesty, individuals and companies usually don’t want to spend the dollars on any marketing or digital collateral, but what they really want are new leads, new sales and bottom line increases from smart marketing that fits their brand.
Digital delivers with unbelievable results.
If you’ve been following our work over the years (thank you!), you probably have a sense of the top design and ROI results our websites, online campaigns and digital services.
If you haven’t been keeping up with us, that’s ok (we’ll forgive you). Here’s our secret sauce summed up:
We build web that transforms businesses.
We’ve come to learn and understand that web (which can include websites, mobile, social media, and other online marketing) has the power to transform how businesses behave, market, interact with consumers, and interact internally. We see it in every project we do.
We all know consumers are online. That’s old news. But I don’t think businesses often realize the true ROI potential of their business online. We often meet companies who are “sitting on a goldmine” in terms of how they are often under-utilizing their digital assets and programs (if they have them).
Our job becomes understanding a client’s business, their sales funnels, their sales staff, their existing marketing channels, and both their internal and external troubles in using the web to generate leads. Then, we explore and alter how business is done.
Admittedly, our projects are never easy, but we’re not in this game for it to be easy – we’re in it because it’s rewarding. When we dive deep into the heart of a business, the processes may ultimately take longer, but with a bit of pain comes tremendous gain.
Why take the extra time? Your digital assets (most notably: your website) is the MOST PUBLIC REPRESENTATION of what you do. There’s nothing more public and more accessible than a website. For every retail store walk-in, you’ll receive at least 3x more users visiting your website. For every client your professional services firm has, you’ll have over 10x the users learning about you online. We understand that we’re embarking on a project with you that’s so paramount to describing who you are, so we take the time to do it right.
Doing business right often means addressing issues before they go back up on the website. We expand upon your vision, explore untapped dreams, architect more efficient online sales funnels, and reignite new passions for people around their businesses (which spreads to everything the business touches thereafter).
We relate to your website like it’s the source and foundation of who you are. It’s crucial to your business plan and marketing strategy, and core to your communications. It can be your number one sales channel, your HR recruitment tool, and the central hub of customer experience. It’s WHO YOU ARE.
When we help you get web right, your business transforms and profits climb.
That is what I believe is the secret to tbk Creative’s own growth as a company.
Now, it’s time to for us to get back to doing what we love – growing our clients. Thank you for reading this article and celebrating with us in our success.
If you wish to work with us on any projects, you may contact us here.