State of E-Commerce in Ontario (2019)

In Q4 2019, tbk conducted a random 100-company study to determine what e–commerce platforms are being used across Ontario. Learn what platforms are popular and how their popularity differs amongst large and small to mid-sized companies.

  • We Scanned

    100

    Ontario-Based Organizations

    (50 from each category)

    • Private, Large
      (Over 500 employees)

    • Private, SME
      (500 or less employees)

E-Commerce Platform Usage Overall

  • Shopify

    25%

  • Magento

    12%

  • Salesforce Commerce Cloud

    9%

  • WooCommerce

    7%

  • Hybris

    5%

  • BigCommerce

    3%

  • Other (2% or less)

    12%

  • Unknown

    27%

Results

By Category

Private, SME Organizations

  • Shopify: 36%
  • Magento: 20%
  • WooCommerce: 14%
  • BigCommerce: 6%
  • Lightspeed: 4%
  • Unknown: 10%
  • Other (2% or less): 10%

Large Private Organizations

  • Salesforce Commerce Cloud: 16%
  • Shopify: 14%
  • Hybris: 10%
  • Magento: 4%
  • Unknown: 44%
  • Other (2% or less): 12%

Additional Notes

  • All organizations in the study have at least one office in Ontario.
  • Data compiled between October 3rd, 2019 and November 15th, 2019.
  • In compiling the organizations, auditors made sure no city was represented with more than 20 results.
  • A website was considered to have e-commerce functionality if it enabled a user to add a product to a cart.
  • Whatcms.org was used to retrieve results; if no e-commerce platform was found, a manual audit occurred.