The London 2012 Olympics promised (by many) to be the social media games.

It was reported by Twitter Inc. that leading up to the Olympics, more tweets were sent out each day regarding the Olympics than the entire 2008 Beijing Games.

At a Canadian level, our athletes took to social media like never before.

Between July 27 (Day 1) and August 1 (Day 5), our athletes tweeted out a whopping 4,564 tweets and as of Day 5 at the games, they’ve collected over 225,000 Facebook fans and over 390,000 Twitter followers.

You can see a lengthier report on how our Canadian athletes use social media in the infograph below.

Feel free to share proudly. Go Canada!


Andrew Schiestel is a Sr. Partner & Chief of WOW! Projects at tbk Creative, a national award winning, web design & social media marketing agency based in London, Ontario.