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tbk Chosen to Develop New Goodwill Industries Website

February 15, 2022

London, ON – tbk is honoured to have been chosen by Goodwill Industries, Ontario Great Lakes to build its new website. This will be an entirely custom, accessible website built on WordPress, the world’s most popular Content Management System (CMS) software.

Goodwill Industries, Ontario Great Lakes is one of seven regional Goodwill Industries International Inc. locations in Canada, serving much of southwestern Ontario. As a non-profit social enterprise, they offer work opportunities, skills development, and social integration for people who face barriers to employment. On several platforms, including donated goods, thrift retail, recycling, food and hospitality, Goodwill creates meaningful work for people and provide low-cost clothing and household items for deserving families. This Goodwill branch operates a network of 11 community stores, 17 donation centres, two career centres, and a social purpose café.

“tbk aims to align with—and propel—the values and goals of Goodwill Industries, Ontario Great Lakes,” explains Andre LeFort, Principal & VP of Technology, tbk. “Website accessibility and inclusivity will be a special focus of this project. We want the site to be as friendly and accessible as the in-person experience that Goodwill provides to members of our community. It will meet the stringent requirements within the WCAG 2.0 Level AA guidelines, while being mindful of the broad spectrum of abilities for all visitors to the site.”

Once complete, the new, responsive website for Goodwill Industries, Ontario Great Lakes will include intuitive UI/UX, as well as:

  • An interactive, branded location map
  • A careers module to easily accept job applications online
  • A component to highlight team members and their great work
  • A PayPal checkout payment support integration
  • A site-wide search with auto-complete results functionality 
  • Newsletter sign up

tbk is keen to deliver a modern, custom website that will help Goodwill change lives and communities through the power of work.

“We 100% want to be part of that worthwhile mission,” says LeFort.

Considering tbk for an upcoming website, branding, or digital marketing project?
Let’s talk about your goals and how tbk can help.

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London, Ontario N6A 3R5

About tbk

tbk is an award-winning, full-service agency headquartered in London, Ontario that leads brands to better. For over a decade, our team of 40+ professionals have been helping brands successfully compete and grow. We drive real business results with entrepreneurial thinking, strategic leadership, accessible websites, memorable branding, performance-based digital marketing, and custom software solutions. It’s no wonder why so many of Canada’s most trusted brands count on tbk to deliver modern marketing that truly resonates. We have exceptional ideas that work.

For media requests, please contact:

Andre LeFort
Principal & VP of Technology, tbk
519.657.1465 x 75
1.888.515.4825 x 75
[email protected]