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Dream Lottery Fall 2019 Breaks Fundraising Record

February 4, 2020

London, ON., February 4th, 2020 – Recently, Dream Lottery, one of the region’s largest fundraisers, had record ticket sales raising over $2 million in net proceeds.

Dream Lottery is a twice annual lottery with proceeds supporting London’s hospitals via London Health Sciences Foundation, St. Joseph’s Health Care Foundation and Children’s Health Foundation. Each year, their beneficiary hospitals – London Health Sciences Centre, St. Joseph’s Heath Care London and Children’s Hospital at LHSC – care for over 1.9 million patients visiting from across Southwestern Ontario and beyond.

For a third consecutive season tbk, in conjunction with LMR Lottery Consulting Inc. and other important lottery community partners, provided digital marketing services to the Lottery. These included:

  • Web Design
  • Digital Advertising
  • Email Management
  • SMS Management
  • Advanced Web Analytics

“Every season Dream Lottery relies on our generous and committed community,” said John MacFarlane, President & CEO, London Health Sciences Foundation. “tbk is one of our important partners that contribute to the ongoing success of Dream Lottery.”

“When it comes to healthcare in a community, to a large extent, everyone is involved and will often come into contact with the sector not once, not twice but multiple times in a lifetime,” said Andrew Schiestel, President, tbk. “To contribute to Dream Lottery’s success each season alongside many important and committed community partners is an honour us. A thank you to our community for helping Dream Lottery sell out again this season!”

Since 1996, Dream Lottery has raised nearly $39 million net for Children’s Health Foundation, London Health Sciences Foundation and St. Joseph’s Health Care Foundation.

About tbk

tbk is an award-winning, full-service agency headquartered in London, Ontario that leads brands to better. For over a decade, our team of 30+ professionals have been helping brands successfully compete and grow. We drive results with entrepreneurial thinking, strategic leadership, accessible websites, memorable branding, performance-based digital marketing, and custom software solutions. It’s no wonder why so many of Canada’s most trusted brands count on tbk to deliver exceptional work.

For media inquiries, please contact:

Melissa McInerney
CEO & Chief Creative Officer, tbk
519.657.1465 ex 33
1.888.515.4825 ex 33
melissa@tbkCreative.com