(Editor’s note: This episode is sponsored by David Canton of Harrison Pensa LLP).

Are you a marketer, executive, or CEO of a Canadian company and looking to dramatically elevate your understanding of the Canadian Anti-Spam Law (CASL)?

If so, keep reading. Recently, tbk Creative launched The CASL Series™, where we break down CASL into little digestible subparts so that companies like yours can understand and comply with this legislation.

In the last few weeks we’ve been discussing what conditions must be met before you may send a commercial electronic message (CEM).

Specifically, there’s three circumstances, at least one of which you must meet before sending a CEM – you must either have express consent, implied consent, or meet an exception in the legislation or one of its regulations.

In episode 4, we covered how to gain express consent.

In episode 5, we covered how to gain implied consent.

In this episode, we’re going to cover the popular exceptions at your disposal that allow you to send CEMs freely.

In less than 6 minutes, you’ll learn:

  • The most popular exceptions under the Act and its regulations
  • What exceptions require you to still provide sender information and an unsubscribe mechanism
  • What exceptions allow you to not have any sender information or an unsubscribe mechanism in your CEMs
  • A little known exception that allows businesses that have a relationship with another business to send CEMs
  • And more!

To view this short, nearly 6-minute episode, see below:

To turn on captioning, there should be an option in the bottom right of the video player. Click here to access the transcript.

In Episode #1, we covered, ‘What is a CEM and what mediums do they apply to?’

In Episode #2, we covered, ‘What can trigger a CEM?’

In Episode #3, we covered, ‘Under what circumstances can I send a CEM?’

In Episode #4, we covered, ‘How do I gain express consent?’

In Episode #5, we covered, ‘How do I gain implied consent?’

Do you wish to expedite your CASL knowledge? Download for free, The 33 Point Checklist to Help Marketers and CEOs Comply with CASL

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Click here for a complete list of CASL Series™ episodes