(Editor’s note: Episode 13 is sponsored by David Canton of Harrison Pensa LLP).

Yesterday, the CRTC announced its first fine under the Canadian Anti-Spam Law (CASL) for $1.1 million.

When it comes to CASL, a common question I receive is, “What are the rules if I get a business card at an event?”

Thankfully, you aren’t overly restricted in sending commercial electronic messages (CEMs) to someone after they’ve handed you a business card at an event. However, there are still some clear rules defined in CASL that you should be aware of.

In this 4 minute video, you’ll learn:

  • What aspect of the legislation lets you send a CEM after receiving a business card at an event,
  • The one (1) instance where you receive a business card but not be allowed to send a CEM,
  • When sending the CEM, the requirements you need to be be thinking about to make your CEM comply,

To turn on captioning, there should be an option in the bottom right of the video player. Click here to access the transcript.
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Click here for a complete list of CASL Series™ episodes