Eckler is one of Canada’s oldest and most established Actuarial firms with a 93-year history of safeguarding futures. The company turned to tbk for a new brand identity and positioning alongside an industry-leading website that would tell their story in an engaging and effective way. Meet the new Eckler, with their values, solidified digitally for the next century of success.
It’s not just about a website, although we wanted a website that was modern, responsive and would work on the multiple devices that consumers use to find our company. tbk helped us map out the strategy, vision and objectives of our project. Our website, as they described, was the ‘wheel’ and the digital tactics that would be used to connect to consumers are the ‘spokes,’ which simplified our focus and gave us confidence that our online presence would be what we were looking for.