Digital Marketing Strategist

A Personal Message from Melissa McInerney, CEO

Sixteen years ago I founded tbk to redefine the agency–client relationship. Frustrated by cookie-cutter approaches (I’d never worked at an agency and hadn’t had great experiences hiring them), I set out to break the rules: we deliver performance-first campaigns that prove themselves before we spend a dollar, and we empower our team as trusted experts with room to grow.

tbk is changing quickly and so is the industry. Our clients are some of the most ambitious companies in their categories and they’re moving fast. The person we bring into this role needs to move with them — and ahead of them. This isn’t a role for someone who wants to maintain. It’s for someone who wants to build.

About the Role

At tbk, good strategy starts with the right question. We’re looking for someone who asks why before they ask how, who connects data to decisions, and who holds a high bar for what great client work looks like.

You’ll own digital strategy across our client portfolio: paid media, SEO, reporting, and the thinking that ties it all together. You’ll work directly with clients who are sophisticated, fast-moving, and serious about results. You’ll bring the team along with you and stand behind what you recommend.

This is a senior, client-facing role based in London, Ontario. You’ll be in the office, in meetings, and present with the people you work with. That’s not incidental to how we work — it’s central to it.

Who We’re Looking For

• You’re a strategist by nature. You get more engaged when problems get harder, not less.
• When a client hits a wall, you find a way through it and you do it without making a fuss. The clients we work with have real business challenges (not small ones), and they expect us to show up with answers.
• You’re already using AI to change how you work. Not exploring it, not curious about it someday — already using it to work faster, think more clearly, and deliver better outcomes for clients. That shift isn’t new for you. It’s just part of how you operate now.
• You communicate well with clients, with creative teams, with leadership.
• You can take something genuinely complex and explain it clearly without losing what matters. That skill is worth as much here as any technical knowledge you bring.

What You’ll Do

You’ll own the full journey from the first click to the closed sale. That means building strategies that don’t stop at lead generation — you’ll think through the entire funnel: how traffic is captured, how the website converts it, how leads move through the CRM, and how marketing and sales connect to drive real revenue outcomes for our clients.

In practice that looks like: building full-funnel strategies across paid search, paid social, SEO, and content as one connected plan; auditing and advising on website performance and conversion experience; working alongside our team to ensure CRM setup, lead tracking, and pipeline visibility are built to reflect marketing’s impact; leading senior client relationships through strategy presentations and honest performance conversations; and using every tool available to you, including AI, to give clients better thinking faster.

You’ll know where every campaign leads and whether it’s actually working.

What You Bring

We kept this list short on purpose. We’re hiring a strategic thinker, not a set of certifications. The right person will have most of this and the curiosity to fill any gaps:

• 5+ years in digital marketing, with meaningful agency experience
• Genuine strength in both paid media and SEO strategy, not just execution
• Understanding of website conversion and user experience as part of the marketing funnel
• Familiarity with CRM platforms and how marketing feeds sales pipeline
• Comfort with analytics, attribution, and reporting that people actually use to make decisions
• Experience managing client relationships at a senior level
• AI as a real, current part of how you work
• Clear, confident communication across all settings

About tbk

tbk builds and maintains enterprise-ready platforms and sophisticated marketing programs that lead brands to their next. Our award-winning, full-service agency creates industry-leading websites, revenue-generating marketing strategies, and custom software solutions to help businesses successfully compete and grow.

Realize your potential with a rewarding career at tbk.

Our Hiring Process

As an employer of choice, tbk aims to be welcoming and transparent in our candidate selection process. 

We thank all applicants for their interest; however, only candidates selected for an interview will be contacted. 

Equal Opportunities:

tbk is an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital, veteran, or disability status.

tbk values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunity for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know.