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Sr. Brand Copywriter ($60-$70K)

Position: Sr. Brand Copywriter

Type: Full-time; Salary

Years of Experience: 5 or more years of agency copywriting experience

Location: London, ON (Remote Work Available)

Start Date: TBD

Salary: $60,000 – $70,000 depending on experience

Group Benefits: Yes

Reports to: Melissa McInerney, Chief Creative Officer & CEO


At tbk we engineer Canada’s best websites, digital products, platforms and experiences.

tbk is adding to our team of Canada’s best with the addition of a Sr. Brand Copywriter. This role reports to tbk’s CEO & Chief Creative Officer (CCO) and works alongside our talented team of account strategists, developers, designers and digital managers.

This exciting role sees you own the conceptualization, strategy and development of brand communications for a variety of Canada’s top businesses and organizations. You will collaborate with tbk’s account strategists, client teams, and your fellow creative team members to help brands recognize and reach the potential they never knew they had. This will include participating in client discovery meetings and producing effective and engaging copy for a variety of traditional and digital mediums.

You bring to the table the proven ability to understand a brand’s ethos and the characteristics that differentiate them from the competition. You can consistently create immaculate and authentic brand copy that fosters genuine brand sentiment and moves consumers to convert.

Working alongside the company’s CCO, a Sr. Product Designer and web/brand designers, you must be a keen team player and self-sufficient multi-tasker that is full of original approaches and innovative ideas to see brands take the lead in their respective industries and marketplaces.

Your skills and experience:

  • 5+ years experience as a copywriter for an agency or in-house creative team (agency background preferred).
  • Relevant post-secondary diploma or degree in journalism, marketing, communications, creative writing, English or an equivalent program.
  • Exceptional writing and proofreading skills, with experience across a wide range of mediums and channels, and an understanding of the differences and requirements of various mediums.
  • Ability to write effective and engaging brand copy for digital advertisements, websites, case studies, online articles/blogs, social media, print creative, video scripts and more. This may include creative taglines/headlines, brand about copy, ad copy and/or full-page copy.
  • Understanding of SEO best practices as they pertain to copywriting and an ability to use SEO analytics tools and data to inform writing.
  • Ability to multitask among a multitude of projects and responsibilities in a fast-paced and ever-changing environment.
  • Strong organizational skills, a keen eye for detail, and the ability to manage multiple projects.
  • Excellent presentation skills with the ability to clearly and articulately explain the vision and strategy behind your work during client meetings.
  • Ability to work productively individually and with team members.
  • Experience using Photoshop, Illustrator and InDesign is an asset.

What we offer:

Our culture is an extension of our vision: to help clients and team members see the potential they never knew they had. We offer direct leadership mentoring, professional training to continue to expand your knowledge, a culture of ownership and leadership and epic celebrations. Alongside these, we have great benefits, a flexible work environment, quarterly raises, and senior leaders’ ownership opportunities.

To Apply:

Qualified candidates should forward at least two copywriting samples, a resume, and a cover letter in confidence to Please note that the two copywriting samples are a mandatory application requirement. 

We are grateful to all applicants for their interest; however, we will only be contacting those candidates who have been selected for an interview.

A message from the CEO, Melissa McInerney:

Thank you for your interest in a career with tbk. To give you background, tbk is a company that helps other companies successfully compete.  We do this by producing some of Canada’s most effective web design, branding, digital marketing and marketing software solutions. The company is comprised of over 30 staff members and is based in downtown London, ON., right across from beautiful Victoria Park.

Our company has been recognized for many industries and business awards and for that we’re grateful. In 2020, tbk was named to the Canadian Business Growth 500 list, which ranks “Canada’s Fastest-Growing Companies”. In 2016, tbk was named Small Business of the Year at the London Chamber’s Business Achievement Awards. And for five consecutive years (2016-2020), tbk has been named Top Web Design Provider in London by Consumer Choice Award.

By joining our team, you’ll be part of the company’s mission to help make businesses better through innovative uses of technological, digital and creative solutions. Some of our current clients include 3M® Canada, Davis Martindale LLP, Eckler Ltd., Extendicare Canada Inc., Hino® Canada, Jiffy Lube® Ontario (59 stores), Lerners LLP, Old Oak Properties, Tricar and Yogen Fruz®. You may also be involved in projects with tbk’s subsidiary company, AODA Online, a web accessibility software that has serviced over 2,000 corporate users across Canada.

tbk is passionate about improving the community too. We established tbk’s Women in Tech Scholarship, which pays for a female student’s first-year tuition entering Fanshawe College’s Interactive Media Design program. If staff have large vet bills, we pay for them (75% up to $3,000 per incident) through tbk’s Molly Fund. And this past summer, tbk’s Molly Fund opened to the public where families who have a dog that requires a medical amputation surgery can apply to the Fund for financial assistance.

I respect every team member at tbk because they strive to improve the lives of their team, our clients and our community. If you feel like we’re the right place for you to grow your career, we look forward to hearing from you.

Together, we can make things better.

Equal Opportunities:

tbk is an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital, veteran, or disability status.

tbk values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunities for all applicants and employees. We do not discriminate based on any legally protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know.

Know someone who would be a perfect fit? Let them know.