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tbk Incubates Go Fog It

A tbk Case Study

Go Fog It was the world’s first dedicated COVID-19 disinfection company. It was launched in April 2020 by tbk’s CEO, Melissa McInerney, and her business partner, Diana House. Go Fog It used government-approved, 99.9% botanical COVID-19 and SARS products to prevent the transmission of harmful viruses and bacteria.

In less than 10 months, the brand gained international regard. Go Fog It grew exponentially, empowering entrepreneurs in over 30 locations in North America and Australia through an impressive supplier network of Foggers.

After servicing thousands of businesses and homes, Go Fog It sunset its service-side of business as the world learns to live with reduced COVID-19 restrictions. We’re happy to have launched a brand that helped so many businesses navigate through a global pandemic with products, services, and training that kept people safe.

tbk Services Provided:

  • Brand Naming
  • Logo Design 
  • New Brand Identity
  • Brand Core Messaging
  • Website Design & Development
  • Ongoing Digital & Print Advertising
  • Business Growth Strategy 
Working with tbk on rebranding and repositioning the company has been nothing short of an extraordinary and worthwhile endeavour.

After three proud decades in business Old Oak looks towards a future of more luxury, eco-consciousness and accessibility within its products. Working with tbk on rebranding and repositioning the company has been nothing short of an extraordinary and worthwhile endeavour. I recommend businesses looking to modernize their brands and to market better go to tbk.

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Melissa McInerney Headshot

Melissa McInerney

CEO