video-get-unborified

Video: Get Unborified

Most brands don’t do social media well, yet. They’re too boring. Thankfully, I have a solution (that’s easier said than done), but works nonetheless. It’s called Unborification. Don’t be confused by this term. Getting unborified is sort of the opposite of being boring. Here’s a 2:47 minute video of a keynote I delivered recently at [...]

... Read More

Tags: Jamie Sammut, Jim Reyno, Metro London, unborification, unborified
Posted in Social Media | No Comments »
video-best-use-of-facebook

Video: Best Use Of Facebook

How do you balance Facebook for personal vs. professional use? I get asked this personal branding question a lot these days. Here is my 2-minute answer delivered at the Planning & Managing Your Web Identity Conference, hosted by Tecumseh Community Development Corporation in London Ontario on July 20, 2011: Although, there isn’t any universally right [...]

... Read More

Tags: Bob Burg, London Ontario, Philip Blair, Tecumseh Community Development Corporation, The Go Giver, Tilting Planet Multimedia
Posted in Personal Branding, Social Media | 1 Comment »
video-the-secret-sauce-of-social-media-marketing

Video: The Secret Sauce of Social Media Marketing

On July 20, 2011, I delivered a social media marketing keynote at the Planning and Managing Your Web Identity Conference in London Ontario, hosted by Tecumseh Community Development Corporation. During the talk, I shared with the audience, what I feel is the secret sauce of social media marketing. Some brands have figured it out, most [...]

... Read More

Tags: ashley rose hall, news media companies, Planning and Managing Your Web Identity, Tecumseh Community Development Corporation, voices.com
Posted in Social Media | No Comments »
why-i-dont-care-about-google-yet

Why I Don’t Care About Google+ (Yet)

There’s a lot of buzz about Google+, all these experts proclaiming how good it is. I really don’t care (yet). It’s called

... Read More

Tags: Crossing Chasm, Geoffrey A. Moore, George Gilder, Google, Google Plus, Metcalfe's Law, Robert Metcalfe
Posted in digital marketing, Social Media | 4 Comments »