On July 20, 2011, I delivered a social media marketing keynote at the Planning and Managing Your Web Identity Conference in London Ontario, hosted by Tecumseh Community Development Corporation.

During the talk, I shared with the audience, what I feel is the secret sauce of social media marketing.

Some brands have figured it out, most haven’t.

In this 4:47 minute talk, you’ll learn:

  1. The two ingredients that make great social media marketing.
  2. The thinking behind why these ingredients are effective.
  3. Examples of the secret sauce in use.


Do you have any examples of the secret sauce of social media in use? Feel free to share below.

If you want more of these web design and social media marketing thoughts delivered to your inbox for free, you can subscribe here.

Andrew Schiestel is the Chief of WOW! Projects at tbk Creative, a web design & social marketing agency that instigates and accelerates consumer action around brands. To contact Andrew about speaking at your upcoming web marketing & communications event, click here. Andrew can be followed on Twitter here.