ParaMed Inc. is a home healthcare services company that was established in 1974. Their services include personal care, homemaking, therapy and nursing services. They employ over 10,000 people and have over 75,000 customers.
Across North America, there is a widely aging population, which has created a situation where there’s not enough supply of Personal Support Workers (PSWs) to support the marketplace demand for personal care. To imbalance this supply/demand equation further, more elderly are desiring to live in their homes longer in life versus moving into a retirement home.
As a company that’s nationally accredited with “Exemplary Standing” by Accreditation Canada and are deeply committed to creating a great work environment for their over 10,000 employees that service over 75,000 customers, ParaMed Inc. turned to tbk Creative to build out a new website and online campaign to meet their recruitment targets for PSW.