OPSEU Local 110 is the union organization that represents one of Ontario’s largest public colleges, Fanshawe College. OPSEU Local 110 is made up of approximately 800 faculty members.
Like any organization, OPSEU Local 110 must continually add value to its member base to stay relevant to its constituents. With many younger members (who are digital natives), the organization’s online presence had really fallen behind, and wasn’t effectively representing its brand and providing members with necessary information in an easily attainable way.
The organization’s website was challenged by: