I liked the concept and give them much accolades because the series fulfills on the two ingredients I feel make effective social media marketing. You can understand more about these ingredients in the article, The Secret Sauce of Social Media.
As I’m beginning to roll out an evolved marketing plan for tbk Creative, I’m now going to include a monthly client review series, called the Client Express.
The purpose of the review is to share with you some of the incredible things our clients are up to, to recognize them for the work they do, and to inspire us all.
Shall we begin:
YoYo’s Yogurt Cafe – In 2009, when YoYo’s launched their first cafe in London Ontario, they became an instant favourite amongst frozen yogurt lovers. Soon after, they launched a Toronto Cafe. The big news now is they have just signed on their first franchise location. We’ll soon be seeing a YoYo’s Yogurt Cafe coming to Waterloo Ontario (King St. and University Ave.).
Mission Services of London – Mission Services was the recipient of a community-wide fundraiser held by the Yoga Shack at the John Labatt Centre. Over 200 participants raised $2,000 in one day along with incredible media support from groups such as /A, Metro London, London Free Press, amongst others. According to /A, this event broke the London record for most yoga participants in one class. Even Mayor of London, Joe Fontana, participated.
City Centre Archives – Alicia Nelms & Steve Bradley, two seasoned and genuine entrepreneurs are beginning to expand their brand profile with a recent merger of their company with Woodstock based, Oxford Archives will now operate under the City Centre Archives brand and will be centralized at the CCA London Ontario facility to maximize operational efficiency.
King’s University College – We congratulate Matt Quin (formerly of TechAlliance) on his new appointment as Manager of Communications and Public Relations at King’s University College. Matt will head up the communications department of the University which will give the institution a more streamlined approach to building King’s brand profile within the high school marketplace and our own local London Ontario community.
Tecumseh Community Development Corporation – TCDC is a federally funded, not-for-profit organization that exists to support economic development. In July, the organization held their first web marketing conference in London for clients called Planning and Managing your Web Identity. The event was met with overwhelming positive reviews from audience members.
Community Living London – Over a 4-day evaluation period, and 7 auditors, CLL has successfully received the prestigious FOCUS accreditation. FOCUS Accreditation is a third-party group that looks at the standards of services and operational efficiencies of organizations within the developmental and human services sector. This accreditation sends a message to the London community of the level of commitment and integrity CLL operates with. You can read the Londoner article here.
To be honest with you, this is one of the most fun I’ve had writing a blog article in some time. Being around brilliant people that strive for greatness and growth for themselves and their organizations is simply contagious. I welcome it, and I look forward to growing this series with you in the months to come.
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Andrew Schiestel is the Chief of WOW! Projects at tbk Creative, a web design & social marketing agency that instigates and accelerates consumer action around brands. To contact Andrew about speaking at your upcoming web marketing & communications event, click here. Andrew can be followed on Twitter here.