As a marketer, executive, or CEO of a company, have you ever wondered if your website is set up accurately for on-site search engine optimization (SEO)?

Do you have an upcoming website project and want to educate yourself more on SEO?

If you answered yes to either of these questions, then this article is for you.

There are many aspects of good on-site SEO, from keyword selection and title tags to URL structure and 301 redirects.

At tbk Creative, we’re going to publish a series of articles on SEO, so that you can see how your website measures up and then be aware of how to make it better for ranking in major search engines.

In this article, we’ll cover “title tags.”

What are titles?

Page titles, also referred to as “title tags” and “title elements,” are used to describe to website visitors and search engines the content that is contained within a webpage.

Title elements are what you see in your web browser’s window, and are the default text used when you bookmark a webpage. They are also usually the text that is used as the blue headline of an organic search result.

Web browser tab:

Organic search result headline:

Why are they important?

Title elements are important because they send a strong signal to search engines as to what a webpage is about.

By neglecting to include or by misusing page titles, you will be passing up easy opportunities to make a good impact on your organic search rankings.


Here are three tips to properly use title tags:

  1. Include keywords for SEO. Your main keywords should be used in your homepage’s title element, near or at the beginning, if possible.
  2. The length of the title text should be fewer than 55 characters, including spaces.
  3. For branding/marketing purposes, include the company name and/or slogan if applicable. A balance between SEO needs and branding/marketing needs will need to be found, which is unique to each company.

How can I check my title tags?

Checking the title element of your webpage is simple and requires no additional software to be installed. Here are the steps to follow:

(note, the following instructions are targeted at the Google Chrome browser. The same functionality is available in all other browsers, the shortcut might be different.)

  1. Once you’re on the webpage you’re interested in, press and hold the CTRL button, then press the U key. If you’re on a Mac, press and hold the Command and Option buttons, then press the U key. This will bring up the source code that generated the page you were looking at.
  2. Now press and hold the CTRL button, then press the F key. If you’re on a Mac, press and hold the Command button, then press the F key. Search for <title>.
  3. Look for the text that’s between the <title> and </title> tags. This text is the title of the page.


In Closing

Title elements are used by search engines as a strong ranking signal, and they are often within your control to optimize and improve.

Take a look at key pages on your website and see how your webpages measure up.

In future articles, we’ll cover other on-site SEO factors written for you specifically as a marketer, executive or CEO.

These article topics will include:

  • Selecting keywords
  • URL structure
  • Heading tags
  • And much more!

If you have any SEO questions, post them in the comments below.