Today we launch our new logo and revitalized look. We loved our old tbk Creative logo, and many of our clients have been inspired by its simplicity. But we’re evolving and this page will explain why and how.
Designed by our CEO and Chief Creative Officer Melissa McInerney while “in the zone” on a Friday evening back in 2009 (almost 10 years ago), the original tbk Creative logo was designed to portray a business that did custom social application and website development. And that it did well. We grew fairly fast, and as the market changed, so did we.
Today tbk is a multi-disciplinary marketing and software company with approximately 30 service lines under one roof, all designed to make our clients’ businesses better. Delivered by a current staff roster of 35 experts in branding, digital, compliance, software development, design and more, we needed a brand that could communicate the fully integrated approach we provide to both large and small organizations across the globe.
And while we’ve evolved, our values have remained the same: We value transparency, innovation, quality and kindness. These values have been our guiding light no matter the project, the client or the challenges we’ve faced. That’s why you’ll see a “nod” to the original business that birthed who we are today – Tagged By Kindness – a fundraising platform designed to spread kindness around the globe using an innovative technology solution.
There’s a great story of that here.
Meet the new tbk.
There’s so much we love about our new tbk logo, from the modern yet timeless serif font, to the fluid connection between the “b” and the “k”, paying tribute to our roots with our original tag, but most of all we love that it reflects our culture, values and “vibe” that clients have commented on for years.
It’s the line we’ve heard from our clients for years. It’s the spirit of our talented and dedicated team members, the commitment of always going above and beyond, the relentless passion for building amongst Canada’s best digital platforms and programs, and more. We had struggled to find the right “way” to communicate this very mysterious feeling that we knew was at our core, and we feel that this new logo is the perfect expression.
It’s uniquely tbk, and we’re proud and happy to share it with you.
Our New Site is Coming Soon…
At the end of 2018, we were named a finalist for Medium Sized Business of the Year at The London Chamber of Commerce’s 2019 Business Achievement Awards, and realized that it was a perfect opportunity to launch this new brand identity.
A new website is perfect to accompany this new look but staying true to client commitments in our queue, this new website will come in summer 2019.