tbk Creative aggregated over 1 million tweets across Canada’s largest 15 cities to determine what Canadian cities appear to be the happiest on Twitter.
- Disclaimer – This data looks at the terms “happy, joy, glad, pleasant” and does not look at context (ie. used in a sarcastic way).
- The data is relative – It’s not about what cities were tweeting the terms the most (Toronto and Vancouver would be natural winners based size), but instead, cited what cities held the greatest percentage of happy-related tweets vs. total city tweets.
- Only English tweets from Canadian users were aggregated.
- The term London (not #LdnOnt) was used in this instance. My algorithm for determining London England vs. London Ontario tweets is 49% (read why at Twitter Did Not Bless London Ontario).
A big congratulations to Halifax for topping the list!
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Andrew Schiestel is the Chief of WOW! Projects at tbk Creative, a web design & social marketing agency that instigates and accelerates consumer action around brands. To contact Andrew about speaking at your upcoming web marketing & communications event, click here. Andrew can be followed on Twitter here.