Are you a small, medium or large business that regularly distributes
e-mail marketing campaigns? If you’re not aware of the new Canadian Anti-Spam Law (CASL), that will soon come into effect, it could cost you!
tbk Creative’s Andrew Schiestel, recently hosted an informative webinar entitled “E-mail Marketing and the Law: Tips to Succeed in a Tougher Legal Landscape”, with guest expert, David Canton (business lawyer and trade-mark agent at Harrison Pensa LLP). David broke down the legal jargon attached to this upcoming Canadian privacy law and together they clarified how it could change the way your business communicates digitally.
Below, the live event can be heard in a recap video that includes a unique Q&A session. For those listening to the call for the first time, you will learn:
- An overview of the Canadian Anti-Spam Act and how it affects you
- How to run an email marketing campaign the safe way
- The best way to have consumers provide you permission to communicate/market to them
- What happens if your company doesn’t comply
- What you can do now to prepare
Watch “E-mail Marketing and the Law: Tips to Succeed in a Tougher Legal Landscape” here:
Do you have further questions concerning this hot topic in the making? Ask below!
Regan Canie is the Social Media Maverick at tbk Creative, a national award winning web design and social media marketing agency based in Toronto and London Canada.