(Editor’s note: This episode is sponsored by David Canton of Harrison Pensa LLP).

Recently, tbk Creative launched The CASL Series™, which is a series of video episodes that help marketers, executives, and CEOs comply with the Canadian Anti-Spam Law (CASL).

In episode 6, we covered the most popular exceptions under CASL that allow you to send commercial electronic messages (CEMs). In this episode we cover what components must be in your CEM when you send them.

In this short, 4-minute video, you’ll learn:

  • The four (4) components that must accompany your CEMs,
  • Different types of unsubscribe mechanisms you can use,
  • How soon after you receive an unsubscribe request, must you purge the recipient from your list

Here is episode 7:

To turn on captioning, there should be an option in the bottom right of the video player. Click here to access the transcript.

In Episode #1, we covered, ‘What is a CEM and what mediums do they apply to?’

In Episode #2, we covered, ‘What can trigger a CEM?’

In Episode #3, we covered, ‘Under what circumstances can I send a CEM?’

In Episode #4, we covered, ‘How do I gain express consent?’

In Episode #5, we covered, ‘How do I gain implied consent?’

In Episode #6, we covered, “What Are The Most Popular Exceptions Under CASL?”

Do you wish to expedite your CASL knowledge? Download for free, The 33 Point Checklist to Help Marketers and CEOs Comply with CASL



Click here for a complete list of CASL Series™ episodes