(Editor’s note: This episode is sponsored by David Canton of Harrison Pensa LLP).

Are you a marketer, executive, or CEO, looking to fully understand the Canadian Anti-Spam Law (CASL) and operate powerfully and worry free within it?

If so, you’ve come to the right place.

Recently, tbk Creative launched the CASL Series™ where, through short video episodes, we make CASL easy to understand for marketers. Editor’s note: At the bottom of this article, we list links to past CASL Podcast episodes (1 through 4).

In this episode, I cover, step-by-step, how you can gain implied consent.

Implied consent is an important aspect of CASL because if you have it, you may send someone a commercial electronic message (CEM).

Specifically, in this short, 5-minute video, you can expect to learn:

  • Every way there is to gain implied consent (there’s three ways for private sector),
  • A mention of a fourth way not-for-profits can gain express consent,
  • The two popular ways to create an ‘existing business relationship’ (EBR) and why an EBR is important,
  • If you receive a business card at an event, and you want to send that person a CEM, what the rules are,
  • If you see someone’s email address on a website and you want to send them a CEM, what the rules are.

To turn on captioning, there should be an option in the bottom right of the video player. Click here to access the transcript.

In Episode #1, we covered, ‘What is a CEM and what mediums do they apply to?’

In Episode #2, we covered, ‘What can trigger a CEM?’

In Episode #3, we covered, ‘Under what circumstances can I send a CEM?’

In Episode #4, we covered, ‘How do I gain express consent?’

Do you wish to expedite your CASL knowledge? You may download The 33 Point Checklist to Help Marketers and CEOs Comply with CASL



Click here for a complete list of CASL Series™ episodes