Are you a marketer, executive, or CEO, looking to fully understand the Canadian Anti-Spam Law (CASL) and operate powerfully and worry free within it?
If so, you’ve come to the right place.
Recently, tbk Creative launched the CASL Series™ where, through short video episodes, we make CASL easy to understand for marketers. Editor’s note: At the bottom of this article, we list links to past CASL Podcast™ episodes (1 through 4).
In this episode, I cover, step-by-step, how you can gain implied consent.
Implied consent is an important aspect of CASL because if you have it, you may send someone a commercial electronic message (CEM).
Specifically, in this short, 5-minute video, you can expect to learn:
- Every way there is to gain implied consent (there’s three ways for private sector),
- A mention of a fourth way not-for-profits can gain express consent,
- The two popular ways to create an ‘existing business relationship’ (EBR) and why an EBR is important,
- If you receive a business card at an event, and you want to send that person a CEM, what the rules are,
- If you see someone’s email address on a website and you want to send them a CEM, what the rules are.
To turn on captioning, there should be an option in the bottom right of the video player. Click here to access the transcript.
In Episode #1, we covered, ‘What is a CEM and what mediums do they apply to?’
In Episode #2, we covered, ‘What can trigger a CEM?’
In Episode #3, we covered, ‘Under what circumstances can I send a CEM?’
In Episode #4, we covered, ‘How do I gain express consent?’
Do you wish to expedite your CASL knowledge? You may download The 33 Point Checklist to Help Marketers and CEOs Comply with CASL