(Editor’s note: This CASL Series episode is sponsored by David Canton of Harrison Pensa LLP).

Are you a marketer, executive, or CEO and still keen to comply with the Canadian Anti-Spam Law?

tbk Creative recently launched The CASL Series™, where each week we analze marketing situations that you may be struggling with in regards to CASL and offer solutions to overcome those scenarios.

In Episode #1, we covered, ‘What is a CEM and what mediums do they apply to?’

In Episode #2, we covered, ‘What can trigger a CEM?’

In this episode, I cover under what circumstances you may send out a CEM.

In this short, 5:10 minute video, it’s chalk full of lessons of three and two.

Here is what you’ll learn:

  • The three (3) circumstances in which you can send out a CEM
  • The three (3) circumstances you can gain implied consent for private sector (if you have implied consent, you can send out a CEM)
  • The three (3) most popular exemptions under the Act and its regulations
  • The two (2) circumstances in which you may have an ‘existing business relationship’ (you can send out CEMs to people you have existing business relationships with)
  • And more!

The video is below (5:10 minutes):

If you wish to activate the closed captioning option, there is an option in the YouTube video play above. Here is the transcript for the video.


Click here for a complete list of CASL Series™ episodes