(Editor’s note: Episode 12 is sponsored by David Canton of Harrison Pensa LLP).

On July 1, 2014, many Canadian businesses purged the contacts in which they didn’t have express consent with. In some cases, these businesses did so inaccurately, not being aware of the  Canadian Anti-Spam Law (CASL) transitional provisions (a three year grace period).

Do you have any business contacts from before July 1, 2014, and wondering what the rules are for sending them CEMs moving forward? If so, this video is perfect for you.

In this 4-minute video, we will cover what the transitional provisions are and how you can determine which of your contacts they apply to.

And if you enjoyed this video, please share it with others!

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Click here for a complete list of CASL Series™ episodes