SEO & Data Analyst

A Personal Message from Melissa McInerney, CEO

Hey, I’m Melissa. At tbk, we don’t just deliver “standard” digital work – we build industry-leading SEO and analytics programs that truly move the needle for our clients. As our next SEO Analyst, you’ll be on the front lines of that mission. You’ll dig into data daily, uncover insights, and collaborate across copywriting, design, development, and paid channels to ensure every client ranks higher, drives more qualified traffic, and measures success end-to-end using best-in-class tools.

Why You’ll Love It

You’re driven by data, but not for data’s sake—you get genuinely excited when you can translate numbers into real‐world impact. Every report you build, every dashboard you craft, tells a story: traffic isn’t just pixels on a screen, it’s people discovering a client’s brand for the first time. You thrive on the daily pulse of an agency environment—managing several client projects at once, juggling quick “status” updates with deep‐dive strategy sessions, and collaborating closely with content writers, designers, and developers. You’ll own the full cycle: from audit to execution to reporting, constantly iterating based on what the data reveals.

What Makes You Exceptional

• Data with Purpose: You’re energized by uncovering insights—turning raw metrics into clear recommendations that drive tangible business outcomes.
• Storyteller at Heart: You don’t just present charts; you weave a narrative. When you report to clients, you strip away the jargon, highlight the “why,” and paint a vivid picture of what’s working, not working and what’s next.
• Agency‐Savvy: You know how to balance the needs of multiple clients—prioritizing urgent fixes one moment and building 6‐month growth roadmaps the next, all while keeping stakeholders aligned.
• Collaborative Mindset: You speak both “SEO” and “marketing” fluently—comfortably briefing copywriters on keyword intent, working with designers on user experience, and explaining technical fixes to non‐technical stakeholders.

What We’ll Give You

• Competitive Compensation & Benefits: Above-market base salary + performance bonus program
• Growth & Leadership: Clear career path; quarterly 1:1s; cross-training in CRO, content strategy, and paid media.
• Work + Life Balance: Flexible in a remote-friendly environment
• Cutting-Edge Tools & Training: Access to SEMrush, Ahrefs, Screaming Frog, Google 360 Suite, and monthly skill-up budgets.
• Culture & Perks: Pet-friendly office, team-building events, and mentorship from senior experts.

What We Need From You

• Data-Driven Mindset: You thrive on diving into Google Analytics, Search Console, and third-party platforms to spot trends, diagnose issues, and recommend actionable optimizations
• Technical SEO Proficiency: Conduct site audits (crawl-analysis, schema, core web vitals), collaborate with developers to fix crawl errors, optimize site speed, and refine site architecture.
• Keyword & Competitive Research: Regularly perform keyword gap analyses, map content to search intent, and benchmark against competitors’ backlink profiles and on-page tactics.
• On-Page & Off-Page Strategy: Work with content writers to ensure title tags, meta descriptions, and header structures follow best practices; identify link-building opportunities and manage outreach campaigns.
• Analytics & Reporting: Build custom dashboards (e.g., Google Data Studio, Excel) to track organic KPI’s (traffic, rankings, CTR, conversions); present monthly reports and strategic recommendations to the marketing team and clients
  
• Collaboration & Communication: Partner closely with marketing strategists, copywriters, designers, and development teams to roadmap SEO initiatives, ensuring all stakeholders understand technical requirements and business impact.

Skills & Experience Required

• Bachelor Degree or College Diploma in Computer Science, Marketing, Math, or equivalent work experience.
• 3 + years of experience working as an Technical SEO Analyst / Digital Marketing Analyst with a primary or partial focus on SEO & analytics
• 2 + years in an agency environment
• Active Certifications or relevant training and experience in GA4, Google Search Console, Google Tag Manager, Looker Studio, Google Cloud Console (Big Query), Google Apps Scripts
• Strong working knowledge of HTML, basic JavaScript, Python and Jupyter Notebooks as they relate to technical SEO analysis
• Proficiency in SEO audit tools such as SEMrush, Ahrefs, Screaming Frog, DeepCrawl, or similar
• Proficiency gathering marketing insights for analysis and reporting in platforms such as Hubspot Marketing Hub, Salesforce Marketing Cloud / Pardot, Meta for Business (Facebook Business Manager), Linkedin Insights and Mailchimp
• Advanced Excel (pivot tables, VLOOKUP, macros) or Google Sheets skills for data analysis and dashboarding.
• Familiarity with content management systems (WordPress, Webflow, SquareSpace, Shopify) and best practices in analytics setup and on-page SEO optimization.
• Proven ability to manage multiple clients simultaneously, balancing tactical deliverables and strategic roadmaps.
• Experience with dashboarding and building reports.
• Experience leveraging AI to support your analysis and reporting activities
• You are a data storyteller and a strong presenter. While dynamic dashboards are your bread and butter, you’re not afraid of a good slide deck presentation to share strategic insights with business stakeholders.

About tbk

tbk builds and maintains enterprise-ready platforms and sophisticated marketing programs that lead brands to their next. Our award-winning, full-service agency creates industry-leading websites, revenue-generating marketing strategies, and custom software solutions to help businesses successfully compete and grow.

Realize your potential with a rewarding career at tbk.

Our Hiring Process

As an employer of choice, tbk aims to be welcoming and transparent in our candidate selection process. 

We thank all applicants for their interest; however, only candidates selected for an interview will be contacted. 

Equal Opportunities:

tbk is an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital, veteran, or disability status.

tbk values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunity for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know.