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Senior Digital Specialist

Great Place to Work Certified Badge - November 2023 - November 2024

The Basics

Company HQ:
London, ON

Salary:
$75,000 to $85,000

Work Location:
Ontario

Start Date:
TBD

Type of Work/Status:
Full-time; Salary

Reports to:
Amanda Wolfe, VP Marketing

Do Better. Work Better. Be Better.

At tbk, we lead brands to their next:

Their next brand that delights their customers and helps them acquire the right ones.

Their next marketing website that generates more of the right business.

Their next campaign that leads people with ease to connect with them.

Their next launch strategy that drives new expansion.

Their next backend platform that makes business easier and better.

And the same for brands, we lead tbk’ers to their next:

Your next opportunity to meet with some of the world’s best clients.

Your next chance to show a team of the best what you’re capable of.

Your next moment to focus on your career without sacrificing your personal life.

Your next ability to grow your career with senior mentorship and coaching.

Be your next at tbk.

tbk is an award-winning, full-service agency headquartered in London, Ontario that leads brands to their next. For over a decade, our team of professionals have been helping brands successfully compete and grow. We drive results with entrepreneurial thinking, strategic leadership, accessible websites, memorable branding, performance-based digital marketing, and custom software solutions. It’s no wonder why so many of Canada’s most trusted brands count on tbk to deliver exceptional work.

As a Senior Digital Specialist, your expertise is pivotal in bringing together talented teams to craft influential brands, campaigns, websites, and platforms. You play a key role in executing client marketing plans, directly contributing to achieving their business objectives. Your position is not just about individual accomplishment; it’s about leading and synergizing with a team to create impactful digital strategies.

This role offers flexibility with a remote-friendly option, ideally seeking candidates in Southwestern Ontario, to enhance team collaboration and regional market understanding.

Apply to Work at tbk

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Why Work at tbk?

Group Benefits
Health & dental

Fridays Off in the Summer
Paid fun in the sun

Autonomy
Culture of trust & ownership

Above Market Compensation
Competitive salaries

Flexible Work Schedule
Root hours
(10:30 a.m. – 3:00 p.m. EST)

 Team Spirit
Social events & team building

Career Advancement
Professional development,
mentorship & promotions

Work from Anywhere
Remote & hybrid work models

Furry Coworkers 
Pet-friendly office & support
for large vet bills

tbk’s Senior Digital Specialist:

As a Senior Digital Specialist at tbk, you’re more than a digital professional; you’re a catalyst for growth for both our esteemed clients and your own flourishing career. Here, your expertise in managing significant media budgets and strategizing for medium to large-sized organizations isn’t just recognized—it’s essential in propelling our clients toward their goals and setting new industry standards.

In this role, your influence extends beyond the execution of projects; you become a pivotal force in our clients’ success stories. Your journey at tbk is one of continual growth, where professional achievements and personal development go hand-in-hand.

Responsibilities:

  • Partner with Marketing Managers and Senior Strategists to devise and implement digital marketing strategies that not only meet but exceed our clients’ aspirations.
  • Lead pivotal research for the digital team, ensuring decisions in spending and strategy are perfectly aligned with achieving client objectives.
  • Masterfully manage, enhance, and analyze the impact of digital marketing campaigns, playing a crucial role in our clients’ growth and in setting new performance benchmarks.
  • Proactively engage in client interactions, offering insights and recommendations that fuel their business success and foster lasting relationships.
  • Act as a mentor within the client’s marketing teams, providing tools and insights that empower them to maintain and strengthen client relationships.
  • Navigate a variety of media landscapes to deliver unparalleled digital services, ensuring our clients stand out in their respective industries.
  • Utilize advanced analytics to derive strategic insights, driving decisions that maximize both SEO effectiveness and conversion rates.
  • Employ project management skills to ensure timely and budget-conscious completion of projects, demonstrating efficiency and foresight.
  • Constantly seek and suggest new methods to enhance departmental efficiency, risk management, and strategic collaboration.
  • Play a key role in onboarding and training new tbk team members, sharing your expertise and helping them integrate into our culture of excellence and growth.

Your skills and experience:

  • Experience: At least 8 years of experience in developing and managing digital advertising and SEO strategies.
  • Education: A degree or diploma in marketing, digital marketing, business, or a related field.
  • Technical Expertise: Proficiency in Digital Advertising, SEO, Web Analytics, Email Marketing, Social Marketing, SMS Marketing, Content Marketing, and Print/Outdoor Advertising. Advanced skills in Google Analytics, Google Search Console, Google Tag Manager, SEMRush, Moz, and Microsoft Office 365 suite.
  • Leadership: Confidence in participating in client meetings, including those with senior executives.
  • Problem-Solving: Robust capability in strategic planning, problem-solving, and aiding clients in achieving KPIs and goals.
  • Adaptability: Ability to thrive in a fast-paced work environment.
  • Skills: Outstanding analytical, organizational, and time-management skills.
  • Communication: Exceptional listening abilities to accurately understand client goals and strategies. High level of efficiency, precision, and attention to detail.
  • Certifications: Complete Google Ads certifications, Meta certifications, GA4, and GTM certifications.

Apply to Work at tbk

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About tbk

tbk builds and maintains enterprise-ready platforms and sophisticated marketing programs that lead brands to their next. Our award-winning, full-service agency creates industry-leading websites, revenue-generating marketing strategies, and custom software solutions to help businesses successfully compete and grow.

Realize your potential with a rewarding career at tbk.

Melissa McInerney
CEO & Chief Creative Officer, tbk

“Thanks for your interest in a career with tbk. Everyone who’s employed here pushes the boundaries of what is possible. Each of us are committed to being better than we were yesterday, solving real business challenges with technology, strategy, and creativity. I invite you to join our team of smart, driven problem solvers!”

Our Hiring Process

As an employer of choice, tbk aims to be welcoming and transparent in our candidate selection process. 

We thank all applicants for their interest; however, only candidates selected for an interview will be contacted. 

Equal Opportunities:

tbk is an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital, veteran, or disability status.

tbk values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunity for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know.

Pursue Your Dream Career at tbk

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