Marketing Performance Director

Do Better. Work Better. Be Better.

At tbk, we lead brands to their next:

Their next brand that delights their customers and helps them acquire the right ones.

Their next marketing website that generates more of the right business.

Their next campaign that leads people with ease to connect with them.

Their next launch strategy that drives new expansion.

Their next backend platform that makes business easier and better.

And the same for brands, we lead tbk’ers to their next:

Your next opportunity to meet with some of the world’s best clients.

Your next chance to show a team of the best what you’re capable of.

Your next moment to focus on your career without sacrificing your personal life.

Your next ability to grow your career with senior mentorship and coaching.

Be your next at tbk.

tbk is an award-winning, full-service agency headquartered in London, Ontario that leads brands to their next. For over a decade, our team of professionals have been helping brands successfully compete and grow. We drive results with entrepreneurial thinking, strategic leadership, accessible websites, memorable branding, performance-based digital marketing, and custom software solutions. It’s no wonder why so many of Canada’s most trusted brands count on tbk to deliver exceptional work.

How Will You Be Successful in This Role

Strategically Aligning Marketing Efforts: Effectively developing and executing comprehensive marketing strategies that align with tbk’s values and the business objectives. Ensuring all marketing initiatives drive towards a positive ROI for our clients.

Leading and Empowering the Team: Demonstrating exceptional leadership by inspiring and mentoring the marketing team to foster a collaborative, innovative, and high-performing environment.

Leveraging Data for Decision Making: Utilizing market research, data analysis, and performance metrics to inform strategies, make data-driven decisions, and adapt to market trends and client needs proactively.

Maintaining Strong Client and Team Relationships: Building and sustaining robust relationships with clients and within the division, ensuring high client satisfaction, team happiness, and effective cross-functional collaboration among the team.

Driving Innovation and Continuous Improvement: Staying ahead of industry trends and leveraging insights to drive innovation within marketing strategies and campaigns, thereby ensuring the company and its clients remain competitive and achieve their goals.

Responsibilities

• Oversee all marketing clients within the division, providing strategic support and ensuring the achievement of their marketing goals.
• Develop and execute comprehensive marketing strategies aligned with the client’s business objectives.
• Oversee marketing campaigns, ensuring their success and alignment with client objectives.
• Lead and manage a select portfolio of tbk’s top tier marketing clients.
• Conduct in-depth market research and analysis to stay abreast of industry trends and adapt strategies accordingly.
• Collaborate extensively within the team and across departments to ensure a unified approach to client projects.
• Monitor key performance indicators such as client spending, profit margins, client retention rates, and team satisfaction, adjusting strategies as needed.
• Monthly reporting to the VP of Marketing with comprehensive reports on marketing performance, team performance, and strategic opportunities.
• Optimizing the allocation of team resources and budgets to maximize efficiency and effectiveness, ensuring projects are delivered on time and within budget.
• Lead and mentor the marketing team, fostering a collaborative and growth-oriented environment.
• Identifying skills gaps and team members wins to foster growth and development amongst the team.
• Organize training sessions and workshops for the marketing team on the latest marketing technologies, creative thinking techniques, and industry best practices to encourage continuous learning and innovation

Your skills and experience:

• 10+ years of work experience in marketing, preferably executing marketing campaigns and strategies for at least 30 clients and experience working at a marketing agency for a significant portion of your career.
• Bachelor’s or Master’s level education in Marketing, Communications, or other relevant educational program.
• Proven ability to lead marketing teams, create and execute new marketing strategies for clients and analyze data and trends to achieve campaign goals and KPI targets.
• A strong portfolio with experience in digital marketing, digital advertising, email marketing, SEO, CRO, social media and more.
• Deep experience with Google Ads, Microsoft Advertising, StackAdapt, Meta, LinkedIn, etc.
• Proficiency in Google Analytics, Google Tag Manager, and Microsoft Office 365.
• Strong problem-solving and strategic planning abilities.
• Ability to think creatively and strategically to solve complex marketing challenges and drive successful outcomes.
• Solid grasp of business metrics and client objectives.
• Strong skills in building and maintaining client relationships, understanding client needs, and ensuring client satisfaction.
• Skills in identifying and resolving conflicts within the team promptly, and maintaining a positive work environment.
• Exceptional skills of clear, concise communication across various channels, ensuring messages are understood and acted upon efficiently.
• Ability to inspire, motivate, and direct a large team, ensuring all members are aligned with the company’s goals and working cohesively towards them.
• Thrives in a dynamic, fast-paced environment.
• Demonstrated ability to mentor and develop team members, fostering a culture of continuous learning and professional growth
• Strong analytical skills coupled with excellent organizational and time-management abilities.
• Strong verbal and written communication skills, including the ability to present strategies and insights clearly and persuasively to clients and team members.
• High level of attention to detail in all tasks.
• Google Analytics, Google Ads, LinkedIn, Facebook Certifications are required

About tbk

tbk builds and maintains enterprise-ready platforms and sophisticated marketing programs that lead brands to their next. Our award-winning, full-service agency creates industry-leading websites, revenue-generating marketing strategies, and custom software solutions to help businesses successfully compete and grow.

Realize your potential with a rewarding career at tbk.

Our Hiring Process

As an employer of choice, tbk aims to be welcoming and transparent in our candidate selection process. 

We thank all applicants for their interest; however, only candidates selected for an interview will be contacted. 

Equal Opportunities:

tbk is an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital, veteran, or disability status.

tbk values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunity for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know.