Marketing Associate

Do Better. Work Better. Be Better.

At tbk, we lead brands to their next:

Their next brand that delights their customers and helps them acquire the right ones.

Their next marketing website that generates more of the right business.

Their next campaign that leads people with ease to connect with them.

Their next launch strategy that drives new expansion.

Their next backend platform that makes business easier and better.

And the same for brands, we lead tbk’ers to their next:

Your next opportunity to meet with some of the world’s best clients.

Your next chance to show a team of the best what you’re capable of.

Your next moment to focus on your career without sacrificing your personal life.

Your next ability to grow your career with senior mentorship and coaching.

Be your next at tbk.

As a tbk Marketing Associate, you play a primary role in supporting tbk clients in reaching their goals. In turn, you’ll be helping tbk maintain its reputation as a top service provider of marketing programs that grow companies.

In your day-to-day work, you will be connecting directly with tbk clients in many industries, gaining valuable industry insight. You’ll also be working inside of advertising platforms to achieve strategic KPIs for clients. Your targets are clear with set programs and metrics for each client. This is your opportunity is to manage and communicate where we are succeeding and which programs need to evolve.

You are constantly engaged with a team of marketers who are the best in the field. You’ll be supporting them with your valuable insights and experience while learning from seasoned industry experts.

Responsibilities:

• Set and monitor client KPIs and ensuring they are meeting their business goals
• Act as a point of contact for clients and lead client meetings
• Answer client emails and phone calls
• Monitor and adjust the media spend to reach (but never go over) the budget set out in the paid media briefs or media buying calendar
• Manage monthly client production budgets and provide strategic recommendations to spend budgets more efficiently
• Set up and manage paid advertising campaigns and monitor performance
• Manage vendors and coordinate traditional marketing and direct media buys
• Set up and manage more advanced applications of web analytics (e.g., Google Analytics)
• Plan and implement best SEO practices
• Stay current on best SEO and digital advertising techniques
• Load content onto client websites and provide recommendations to increase conversions
• Implement and launch email marketing campaigns
• Use various third-party software tools to help improve the effectiveness of our digital marketing solutions
• Develop reports for clients on their website and digital marketing program performance

Your skills and experience:

• Successful completion of a post-secondary program in a relevant field (e.g., marketing, digital marketing, business)
• At least 2 years of work experience in marketing
• Proficiency in Google AdWords and Google Analytics
• Google Analytics certifications
• Google AdWords certifications
• Completion of the Google Tag Manager course
• Strong ability to problem solve, plan, strategize and support client KPIs
• Thrives in a fast-paced environment
• Stellar analytical, organizational and time management skills
• Above average skillset in Microsoft Office’s suite, including Microsoft Word and Excel
• Ability to understand clients’ needs/requests and fulfill on such individually, or identify the proper subject matter expert at the company for support
• Ability to participate meaningfully in strategies and other ideas that benefit our clients’ portfolios
• Ability to conduct market research and stay on top of industry trends and new platforms
• Exceptional listener; authentically understands the client’s goals and strategy
• Exceptional relationship management skills; ability to listen, understand, empathize and connect with clients
• Excellent written and oral communications skills
• Operates at a high-level of efficiency and accuracy with attention to detail

Our Hiring Process

As an employer of choice, tbk aims to be welcoming and transparent in our candidate selection process. 

We thank all applicants for their interest; however, only candidates selected for an interview will be contacted. 

Equal Opportunities:

tbk is an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital, veteran, or disability status.

tbk values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunity for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know.