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Associate Marketing Coordinator (Concord, ON.)

Position: Associate Marketing Coordinator

Location: Concord, ON.

Type: Salary; Full-Time

Compensation: $50,000 – $60,000 salary

Group Benefits: Yes.

Start Date: May 1, 2021

Reports to: Andre LeFort, VP Technology

Junior Marketing Coordinator

Overview/Summary

The Junior Marketing Coordinator supports marketing and business development initiatives through content creation, strategy, and digital advertising management. As an Associate Marketing Coordinator, you have a strong passion for digital marketing, love flexing your creative skills, communicate excellently (verbal and written), yearn for learning opportunities, and enjoy solving complex business problems through collaboration and sound-strategy.

Responsibilities

  • Manage all content on various websites for one of tbk’s clients through their various content management systems (CMSs)
  • Write high-quality content for product subpages, blog articles, etc. that are both effective for lead conversion (good sales copy) and Search Engine Optimization (SEO).
  • Research and compile relevant technical information and marketing messages related to associated products.
  • Set up and manage digital advertising campaigns via platforms like Google Ads (Search, GDN, etc.), Facebook, LinkedIn and Instagram.
  • Monitor Key Performance Indicators in Google Analytics.
  • Manage a brand’s social media platforms on channels like Facebook, LinkedIn, Instagram, etc. This includes content creation/curation, reporting, and community management.
  • Write and edit technical and creative content for various platforms including web, print, and email.
  • Coordinate content translation with external translation vendors.
  • Interchange regularly with a client’s key vendors/suppliers that includes collecting, organizing, and understanding product specifications.
  • Execute on key recommendations from cross-functional subject matter experts, including business, development, content marketing, user experience, search engine strategy, IT, marketing and compliance.
  • Manage the company’s email marketing programs on platforms including Hubspot and MailChimp.
  • Perform standard corporate communications functions which include press release writing, media outreach, and event management.
  • Keep organized records of marketing and sales metrics for various stakeholders.

Skills Required

  • Successful completion of a post-secondary program in a relevant field (e.g., marketing, graphic design, public relations, corporate communications, business).
  • At least two (2) years experience in a similar marketing role (Digital Marketing Coordinator, Digital Marketing Specialist, Marketing Associate, etc.).
  • Proficient with Adobe Creative Suite including Illustrator, InDesign, and Photoshop.
  • Experience writing content for the web and print.
  • Adequate experience operating digital advertising campaigns on at least Facebook and Google Ads.
  • Experience with Hubspot and MailChimp is an asset.
  • Experience managing social media platforms such as Facebook, LinkedIn, Instagram, and Twitter.
  • Demonstrated experience in self-management, setting and monitoring goals, and accomplishing projects with excellence.
  • Able to effectively prioritize tasks/projects.
  • Can seamlessly escalate and follow-through on expected deliverables in accordance with deadlines and urgent matters as they arise.
  • Stellar analytical, organizational, and time-management skills.
  • Excellent written and verbal communications skills.
  • Proficient in Google AdWords and Google Analytics.

What we offer:

Our culture is an extension of our vision: to help clients and team members see the potential they never knew they had. We offer direct leadership mentoring, professional training to continue to expand your knowledge, a culture of ownership and leadership and epic celebrations. Alongside these, we have great benefits, a flexible work environment, quarterly raises, and senior leaders’ ownership opportunities.

To Apply:

Qualified candidates should forward portfolio, resume, and cover letter in confidence to jointbk@tbkCreative.com.

We are grateful to all applicants for their interest; however, we will only be contacting those candidates who have been selected for an interview.

A message from the CEO, Melissa McInerney:

Thank you for your interest in a career with tbk. To give you background, tbk is a company that helps other companies successfully compete.  We do this by producing some of Canada’s most effective web design, branding, digital marketing and marketing software solutions. The company is comprised of over 30 staff members and is based in downtown London, ON., right across from beautiful Victoria Park.

Our company has been recognized for many industries and business awards and for that we’re grateful. In 2020, tbk was named to the Canadian Business Growth 500 list, which ranks “Canada’s Fastest-Growing Companies”. In 2016, tbk was named Small Business of the Year at the London Chamber’s Business Achievement Awards. And for five consecutive years (2016-2020), tbk has been named Top Web Design Provider in London by Consumer Choice Award.

By joining our team, you’ll be part of the company’s mission to help make businesses better through innovative uses of technological, digital and creative solutions. Some of our current clients include 3M® Canada, Davis Martindale LLP, Eckler Ltd.Extendicare Canada Inc.Hino® CanadaJiffy Lube® Ontario (59 stores), Lerners LLP, Old Oak Properties, Tricar and Yogen Fruz®. You may also be involved in projects with tbk’s subsidiary company, AODA Online, a web accessibility software that has serviced over 2,000 corporate users across Canada.

tbk is passionate about improving the community too. We established tbk’s Women in Tech Scholarship, which pays for a female student’s first-year tuition entering Fanshawe College’s Interactive Media Design program. If staff have large vet bills, we pay for them (75% up to $3,000 per incident) through tbk’s Molly Fund. And this past summer, tbk’s Molly Fund opened to the public where families who have a dog that requires a medical amputation surgery can apply to the Fund for financial assistance.

I respect every team member at tbk because they strive to improve the lives of their team, our clients and our community. If you feel like we’re the right place for you to grow your career, we look forward to hearing from you.

Together, we can make things better.

Equal Opportunities:

tbk is an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital, veteran, or disability status.

tbk values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunities for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know.

Qualified candidates should forward portfolio, resume, and cover letter in confidence to jointbk@tbkCreative.com.

Know someone who would be a perfect fit? Let them know.