You may want a job.

If so, I want to help you get it.

This article is for you if you’re applying for any type of communications position such as social media manager, digital marketer, content producer, account executive, copywriter, PR/Communications manager, etc.

When I think about it, parts of this article will be applicable to every industry and position you may be applying in.

These methods also work for getting a job that’s publicly posted and getting a job that’s not yet created (but you’re going to inspire the employer to create it).

Here are the 6 ways to get a job:

1. State your social networking profile URLs on resumes.

Yes, inform employers where they can find you in the social networking world. Some may cringe with this or even argue this (ie. “No Andrew! My profile is for friends only!”), but the intention here is to be more transparent than the other 100 people applying for the same job. Employers are interested in what you’re doing in this space, so provide them this information.

You’ll want to be sure to be on at least,, and

2. Create content.

I hammered this point home on Friday in the blog article, Social Media, Magnets, Kettles, & You. Pick an area you’re extraordinarily passionate about (it doesn’t necessarily need to be marketing – it could be cooking, salsa dancing, video gaming, lawn bowling, whatever) and begin publishing content.

This demonstrates your willingness to produce content (which is a major need businesses are now recognizing with the advent of social media) and also lets employers get to know you more through your writing or video producing.

This point alone will put you in the top 20% of applications employers are receiving. If you have some success blogging like my friend Jessica Grossman who started, you’ll now be in the top 3%.

3. Create a custom designed resume.

Most career councilors will tell you not to create a custom designed resume and to follow pre-historic templates.

Don’t listen to them.

Create a custom designed one with your own personal brand if you can (get a designer friend to do it). If you’re really committed in getting into one particular company, then create your template emulating the company’s brand. This concept is Melissa McInerney’s (tbk Creative‘s Creative Director) brainchild.

She creates personal brands for friends who are applying for jobs. To go a step further, we recently had a friend applying for a high paying Marketing Director position in Toronto that had not been filled for 3 years.

Melissa created a resume for our friend that emulated the target company’s brand but still encapsulated our friend’s personal brand.

Our friend got the job immediately.

4. Create a value proposition.

No employer wants to receive an email saying, “Hi, I’d like to apply for X position in your company. Here is my resume, I look forward to chatting.” It may have context (if you’re applying for a job posting) but lacks the value proposition.

Hit the employer with a value proposition statement as to why you know you can add tremendous value to the company. If they don’t know you personally, they really don’t care much to give you a job.

What they care most about is making their company better, so focus on that.

When you craft your value proposition, be careful and avoid terms like, I’m a team player, I’m responsible, I’m an innovative thinker etc. This comes across as rhetoric and emulates all the other applications.

State your value proposition and show evidence for it.

I’ll give you a tip on this: If you want to tell your employer you’re courageous and willing to try bold ideas to have the company stand out, then do #5 below.

5. Create a private video.

Ok you’re applying for your dream job – one you’d donate your favourite mole for.

Create a private video to replace your cover letter. Email the video’s link to the employer and attach your resume (again, remember to keep it in private setting).

The employer will be personally honoured you took the time to create the video and profoundly impressed with your courage and innovative brilliance.

Remember, no begging in the video.

Confidently and kindly state your name, the purpose of the video, your value proposition (how you can make the company better – make sure you do your homework on this), and leave them with a call to action that’s on their terms (example – “I’ve attached my resume to the email you received so you can look more deeply at my skills and experience. If you’d like to chat more about how I can help grow ABC Company, then I’d be happy to chat. My phone number is [insert phone number] and my email is [insert email]. Thank you for watching and I hope you enjoyed this video!”

6. Be authentic.

In all your actions (from the video creation, to your blogging, to your interview), be authentic.

Authenticity is when you can be and accept yourself – all of you. Mark Twain once said, “A man cannot be comfortable without his own approval.”

When you can do this, you will connect with your employer at a deep, real level. They will like you, remember you, and want to be around you.

Here’s the tough part about authenticity. I’ve learned it lies on the other side of fear.

Ashley Rose Hall, (social media manager at, said it best on my Wall this morning, “Push through your fear because it can lead to mediocrity and only covers up your personal uniqueness!”

Something very few people know about me, is I’m actually terrified of speaking in public and video cameras.

To overcome this, you’ll notice I’ve been speaking a lot recently in public and making sure there’s always a camera person there to capture the talk!

I figure: why not kill two birds with one stone?

I was also pulled to frequently create $100 Challenge videos to become more comfortable on camera.

If you want to learn more about this fascinating topic of authenticity, then watch these two TED Talks by Brené Brown and Caroline Casey.

If you want to tackle a deeper approach and learn the tools to live life effectively, then take the weekend Landmark Forum course.

But don’t spend too much time learning. The answer to living authentically is exiting your head, taking action, and living life.

There you have it – my 6 unconventional actions to get a job. If you end up using any of these methods, I would love to hear how it goes. You can email here – andrew [ at ] tbkcreative [ dot ] com.

Now I would love to hear from you – do you have any good methods for getting a job that you’d like to share? If so, please share them below.

Andrew Schiestel is the Chief of WOW! Projects at tbk Creative, a web design & social marketing agency that instigates and accelerates consumer action around brands. To contact Andrew about speaking at your upcoming web marketing & communications event, click here. Andrew can be followed on Twitter here.