Most brands don’t do social media well, yet.

They’re too boring.

Thankfully, I have a solution (that’s easier said than done), but works nonetheless.

It’s called Unborification.

Don’t be confused by this term. Getting unborified is sort of the opposite of being boring.

Here’s a 2:47 minute video of a keynote I delivered recently at the Planning and Managing Your Web Identity Conference (hosted by Tecumseh Community Development Corporation) in London Ontario, explaining what it means to get unborified and why it’s more important than ever for brands to adopt this marketing philosophy.

Here’s a local and current example of unborification in action.

On Friday, Jamie Sammut, took to Twitter to find a job using the hashtag #hirejamie.

It’s creative, different, and you can’t help applaud his effort.

Because not everyone on the planet does #hire[insertyourname] yet, this is an example of unborification at it’s finest.

News media love unborified content because their readers love to read it.

Metro London picked up the story this morning.

If John Twiddlethumbs tomorrow starts the hashtag in London called #hirejohn, I anticipate it won’t pick up any steam and will look to others like copy-catting.

The first person gets to be unborified, while the second gets to be boring.

Will this social media, gorilla-type campaign get Jamie a job? It may if he focuses his interviews on not #hirejamie, but instead #whyjamie.

For other brands out there, getting unborified is a beautiful opportunity to generate new attention and be known for something.

The two combined creates a solid brand position in your market place.

I can’t wait to hear and see what you create.

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Andrew Schiestel is the Chief of WOW! Projects at tbk Creative, a web design & social marketing agency that instigates and accelerates consumer action around brands. To contact Andrew about speaking at your upcoming web marketing & communications event, click here. Andrew can be followed on Twitter here.