#ldnont is the hashtag many users use to associate their tweets to London, Ontario.

The logic is simple and one of great empathy for our beautiful city: If you want to follow the happenings in London, you cannot simply search “London” in Twitter’s search tool because your Twitter search results will get clouded with tweets that reference London England, not London Canada.

The thinking goes that if you search London Ontario or London Canada, you’ll also be missing the majority of tweets because most twitter users won’t reference a province or country (we have to be frugal with our 140 characters).

Many of you already know this.

What you may not know is if you’re following #ldnont, you’re still missing 77% of Canadian tweets referencing London Ontario.

This morning I aggregated 50,515 tweets by Canadian users that use the term “#ldnont” or “London” in the last 30 days.

Here are the findings (last 30 days):

Tweets that contain #ldnont – 6,483
Tweets that contain London – 44,032

The question becomes: What % of the 44,032 are referencing London Canada? I took a random sample size of 100 and personally went through each tweet to determine if the tweeter was referencing London Canada or London England. I found 49 of 100 (or 49%) of this sample group were referencing London Canada.

Scaled out, here’s how the data looks:

London tweets that refer to London England – 22,456 (51%)
London tweets that refer to London Canada – 21,576 (49%)

Unfortunately, I don’t have a solution for this problem. I’m merely point it out. If you follow #ldnont, you’re in tune with 23% of what’s going on in London Canada on Twitter.

What are your thoughts on these findings and do you have any solutions?

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Andrew Schiestel is the Chief of WOW! Projects at tbk Creative, a web design & social marketing agency that instigates and accelerates consumer action around brands. To contact Andrew about speaking at your upcoming web marketing & communications event, click here. Andrew can be followed on Twitter here.