A storm of media attention picked up after I published the blog article, Canada’s Most Vulgar Cities on Twitter.

You can read the Huffington Post article here and watch the CTV London news segment below:

The results are in. People curse a lot on Twitter.

In an interview on AM980’s McArthur in the Morning yesterday, Jim asked if I believed social media tools like Twitter are making people more vulgar?

I don’t think so.

I think social media is making people more themselves and here’s why.

In a professional setting (fundraising event, job interview, etc.), few people swear. It would be inappropriate to, right?

In a personal setting, things change.

Have you or a family member ever swore over watching sports? In your car while driving? At a beer with friends? Watching your stocks dive? You’ll agree, it happens much more frequently because people are comfortable and most importantly, people don’t feel like they’ll be penalized if they drop the f-bomb in these chosen settings.

Professional and personal settings are two ends of the social spectrum and we now have this thing called the internet that falls in between.

Think about it – social networking websites like Facebook are designed for you to authentically share your life (from pictures, to your timelines, to the events you attend). Twitter was originally designed to share what you were doing or thinking about.

Here’s the issue – your professional contacts can also see your most personal thoughts when you publish them publicly through these social media channels.

And many times, people’s thoughts aren’t pretty.

Have you ever thought something nasty about someone and didn’t say it to their face?

This is an example.

So no, I don’t think social media is making people more vulgar or more mean or more rude or whatever nasty human behavior we want to call it.

I think it’s making people express their most inner thoughts more frequently.

Both the good and the ugly.

Welcome to the social web, where many spew out what they think.

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Andrew Schiestel is a Sr. Partner and Chief of WOW! Projects at tbk Creative, a web design & social marketing agency that instigates and accelerates consumer action around brands. To contact Andrew about speaking at your upcoming web marketing & communications event, click here. Andrew can be followed on Twitter here.