(Editor’s note: Episode 8 is sponsored by David Canton of Harrison Pensa LLP).

tbk Creative recently started the CASL Series which takes the Canadian Anti-Spam Law (CASL), and breaks it down into understandable subparts.

In today’s video episode, we unpack the rules around setting up your unsubscribe mechanisms.

When sending a commercial electronic messages, short for CEMs, you must ensure they have an unsubscribe mechanism (unless you meet a very limited number of exceptions).

In this episode you’ll learn:

  • The three most common ways to setup your unsubscribe mechanisms
  • How soon you must unsubscribe someone after the notice is received

To watch this short video, you may activate below:

To turn on captioning, there should be an option in the bottom right of the video player. Click here to access the transcript.

Do you wish to expand your knowledge on the Canadian Anti-Spam Law? You may download The 33 Point Checklist to Help Marketers and CEOs Comply with CASL

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Click here for a complete list of CASL Series™ episodes