(Editor’s note: This CASL Series episode is sponsored by David Canton of Harrison Pensa LLP).

Are you looking to sort out all the complexities of the Canadian Anti-Spam Law (CASL) while optimizing your marketing results?

If so, you’ve come to the right place.

tbk Creative launched The CASL Series™ where we break down CASL into understandable subparts for marketers, executives, and CEOs.

In Episode #1, we covered, ‘What is a CEM and what mediums do they apply to?’

In Episode #2, we covered, ‘What can trigger a CEM?’

In Episode #3, we covered, ‘Under what circumstances can I send a CEM?’

In this episode, we cover how to gain express consent.

In the short 4-minute video below, you’ll learn:

  • If verbal communication is applicable for gaining express consent
  • The five (5) required elements that must be on your web form subpages to properly gain consent
  • The two (2) required elements that must be in your consent messages
  • The two (2) different ways for someone to take a positive action to provide express consent

To watch this video:

To turn on captioning, there should be an option in the bottom right of the player. Click here to access the transcript.

Want to expedite your CASL knowledge? You may download The 33 Point Checklist to Help Marketers and CEOs Comply with CASL

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Click here for a complete list of CASL Series™ episodes