(Editor’s note: Episode 10 is sponsored by David Canton of Harrison Pensa LLP).

Are you a marketer, executive or CEO and committed to having your company comply with the Canadian Anti-Spam Law (CASL)?

If so, you’ve come to the right place. The purpose of the CASL Series™ is to take complex CASL scenarios and bite-size them down into digestible subparts so that companies like yours can comply with the legislation.

In this very short, 4-minute video episode, I cover:

  • The 4 essential items you need on subpages with forms to gain express consent
  • The 2 essential items that must be in your consent messages
  • The difference between an opt-in and opt-out and why this is important according to regulators

To watch the video, click on the video player below.


To turn on captioning, there should be an option in the bottom right of the video player. Click here to access the transcript.

If you found this material valuable, please share it with peers who you think it’ll help as well. Thanks for sharing the love.

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Click here for a complete list of CASL Series™ episodes