(Editor’s note: This CASL Series episode is sponsored by David Canton of Harrison Pensa LLP).

Are you a marketer, executive, or CEO who is still struggling with some of the aspects of the Canadian Anti-Spam Law (CASL)?

You’re not alone. I think businesses have learned a lot about it in the last few months (due to the July 1 deadline), however, when you get into very specific common marketing scenarios, it’s very easy to get tripped up.

To respond to this, tbk Creative has launched The CASL Series™, where over the next several months, we’ll be releasing over 20 videos, each one looking at very specific marketing  scenarios that you’re probably being effected by because of CASL with specific tips on how to best handle those scenarios.

To kick off this series, we started with the basics: What is a CEM and what mediums does it apply to?

Below is the short, 4-minute video:


Here is the transcript for this video.

You may also download the free e-guide: 33 Point Checklist to Help Marketers & CEOs Comply with the Canadian Anti-Spam Law (CASL).

Stay tuned for next week’s CASL Series episode where we’ll cover: “What can trigger a CEM?”

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CASL Series™ Episode List

Ep. 1 – What is a CEM and what mediums do they apply to?

Ep. 2 – What can trigger a CEM?

Ep. 3 – Under what circumstances can I send a CEM?

Ep. 4 – How do I gain express consent?

Ep. 5 – How do I gain implied consent?

Ep. 6 – What are the major exceptions under CASL?

Ep. 7 – What components must be contained in my CEMs?

Ep. 8 – What are the rules with unsubscribe mechanisms?

Ep. 9 – What record keeping should I do?

Ep. 10 – What must be on my website to gain express consent?

Ep. 11 – How does CASL apply to social media?

Ep. 12 – How do the three year transitional provisions work?

Ep. 13 – I received a business card at an event. Can I send a CEM?