Are you a marketer, executive, or CEO, and struggling with the Canadian Anti-Spam Law (CASL)?
Are you in a situation where you know your company is still not complying with CASL and unsure of how to fully?
Are you looking for ways to meet the rules while maximizing your brand’s marketing performance?
If you answered yes to any of the above questions, you’ve come to the right place. On July 22, 2014, I sat down with one of Canada’s foremost legal authorities on CASL, business and IT lawyer, David Canton of Harrison Pensa LLP.
During this 90 minute chat, we removed the legal jargon, and talked about very specific scenarios effecting marketers.
Below is the talk. On this call, you’ll learn items such as:
- What is a commercial electronic message (CEM)
- Under what circumstances may you send a CEM
- More about the 3-year transitional provision and who can stay on your list and who must be purged
- How CASL applies to social networking websites like Facebook, LinkedIn, Twitter, etc.
- How Directors and Officers of your corporation can be personally liable for CASL violations with tips on how to mitigate liability
- When you must remove certain people from your email lists
- An exemption most companies don’t know that make it unnecessary to include an unsubscribe mechanism in your CEMs
- Different types of unsubscribe mechanisms with tips to achieve best results
- What the rules are if someone hands you a business card at any event or tradeshow
The video is above. To access captioning, click the ‘CC’ in the YouTube player. ‘To access the transcript, click here.